International Marketing Febo Report.docx

Not sensitive to prices their company normally

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- Not sensitive to prices. Their company normally provide “per diem” personal expense budget - Normally travels alone but sometimes also with a coworker - They are quite pressed with time - Might be a target for easy access products that are not available in the city they’re from - This party maybe be more incline to do shopping than other type of tourists. - Might do sightseeing with groups but they tend to have lesser activities 17
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Appendix III Competition analysis Competitive Analysis Fast Food Restaurants Convenience Stores Supermarkets Food Courts Food Trucks All-you-can-eat buffets Independent restaurants (Dinners) Strengths >Some are open 24H/7 >Restaurant seating available >Broad offering of other products to compliment the food purchase >Increase perception of quality of food >Typically healthier food options > Diversity in food vendors and offering > Mobility > Variety of merchants / food offering >Possibility for healthier food options >Wide variety >Higher quality food >Some are open 24H/7 >Restaurant seating available Weaknesses >Perception of food offering as unhealthy >Queue waiting time >Weak perception of quality of products >Large crowds > Long queues >Large crowed space >Meal is typically served in a tray “Cafeteria style” >Waiting time > Changing location > Restricted location > Expansive > No control of the food on counters > Inconsistent food temperature > Typically at a single location > Waiting time Unique proposition > Average quality food, served in a quick amount of time >No waiting for food preparation and possibility of complimenting meal with various divers articles (not all are food related) >Pre-prepared food in a supermarket environment. > Multitude of various food vendors that offer quick service. > “Pop-up” restaurant that serves customer from a vehicle >Extensive food diversity offering with no quantity restriction for customer > Restaurant at a unique location that builds a relationship with his clients based on human contact and restaurant concept Similarity to Febo >Menu items >Food is pre- prepared >Menu items >Food is pre- prepared > Low prices >Menu items > No human interaction to access the food once the party as a table >Menu items Ex. Of different companies >McDonalds > In-and-Out >White Castle >7 - Eleven >Century Foodmart >WholeFoods >CVS > Boulevard Food court > Forum Food court >Dude Where's my Hot Dog >Tacos La Carreta >Fukuburger Truck > The Buffet at Luxor > Carnival World & Seafood Buffet > Pin-up Pizza > Hash House a Go Go at The LINQ 18
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Appendix IV SWOT analysis Strengths Speed Standard recipe (no amendments) No Need of human contact to complete a transaction No Waiting time Very low price No waiting time Unique, seen as a tourist attraction Convenience Remove language barrier Weaknesses Inconvenience of payment (coin operated) No flexibility to amend order (take items as they come) Food offering Is relatively unhealthy (comfort food focused) Food offering need to be able to stay good after sitting in compartment for minutes on end Locations prone to vandalism Opportunities Cashless payment process (Credit Card, Apple Pay, Etc.) Tailor food offerings to American taste Very few food location serving late hours
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  • Fall '12
  • Buss
  • Marketing, Fast food restaurant

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