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- Graphic and design limitations- Short space to write- Dependence on mobile companiesOpportunies- Nowadays everyone is connected with their cell phone almost 24 hours a day, mainly our target audience that is very close to the technology.ThreatsMany people do not like receiving this type of promotional message and associate this marketing activity with a negative image of the company or product.E-MARKETING SCHEDULEYour e-Marketing schedule should include a timeline or Gantt chart to explain the activities of your plan to be completed within a specific timeframe (e.g. 10 weeks). Put a X sign in the specific grid(s) that relates to your activity.E-Marketing Activities and Marketing communication activitiesWeek1Week2Week3Week4Week5Week6Week7Week8Week9Week10BSBMKG510 Plan e-marketing communications Assessment 1 MarketingV2, Last updated on 24/08/2020
BSBMKG510 Plan e-marketing communicationsFormulation (Preparation and design of the material that will be used in the e-marketing plan)xInstagram Interaction (As social media deals with interaction with the customer, we must use them all the time in the marketing plan)x x x x x x x x xInstagram Posts (Sponsoredposts and specific publications made on the official Kogan Instagram)x x xE-mail Marketing(sending marketing emails)x x xText Msg(Send text message)x x xTHE E-MARKETING STRATEGIES & ACTION PLANThe Strategies and Action Plan section should address the electronic marketing strategies of your product or service based on the 4Ps. Also address how each of the following strategies will comply with the Australian e-Marketing Code of Practice.Product strategies:Brand e QualityWe will focus our product strategy on quality. As advantages, we can attribute durability, customer support, security etc.Another aspect that will be very much addressed in our strategy will be the Apple Brand, which is already known for all unnecessary presentations. We will focus on the campaign, you have to have the best possible laptop, the best brand, according to surveys.Price strategies:Our product has a very high price, and considering its configurations we do not have much to do about it. We can offer small discounts of 5 to 10% for customers purchased by the marketing plan, to understand the effectiveness of the same, but not much. The price is high and we will justify this, in the benefit of the product, the quality and tranquillity that the product can offer.Promotion strategies:Our promotion strategy will focus on the tools already mentioned, Instagram, text messages and e-mail marketing as main channels of dissemination of the chosen product, however we can not stop BSBMKG510 Plan e-marketing communications Assessment 1 MarketingV2, Last updated on 24/08/2020
BSBMKG510 Plan e-marketing communicationsusing the other tools normally used for the dissemination such as the website, which must be updateddaily to ensure the effectiveness of the marketing action.