Involves presenting an incomplete stimulus with the

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75. _____ involves presenting an incomplete stimulus with the goal of getting consumers to complete it and thus become more engaged and involved. A. Proxi mity B. Ambush marketing C. Closure D. Inference E. Figure-ground 76. _____ involves presenting the stimulus in such a way that it is perceived as the focal object to be attended to and all other stimuli are perceived as the background. 77. The physiological ability of an individual to distinguish between similar stimuli is called _____. 78. The minimum amount that one stimulus can differ from
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another with the difference still being noticed is referred to as the _____. 79. Sam doesn't know much about digital video recorders, so when he went shopping for one, he decided on the model that had the highest price and the best warranty as well as one he had seen a lot of advertising for. Sam used these factors as _____. A. inferential variables B. quality signals C. just noticeable difference cues D. sensory cues E. choice determinants 80. When a communication leads consumers to believe something about the product that is not true even though it doesn't present a direct false claim, this is known as _____. 81. Beverly went to the store to purchase instant hot
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chocolate mix for her family. A sign near the hot chocolate directed her to a specific aisle where she could purchase marshmallows. This is an example of a(n) _____. 82. Skippy is a well-known brand of peanut butter that recently introduced a line of snack bars bearing the Skippy name. This is an example of _____. 83. Which characteristic of a logo has been found to lead to higher levels of logo liking? A. extremely elaborate B. depicting unusual objects C. symmetrically balanced D. asymmetrically balanced E. extremely simple
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  • Fall '12
  • Pantel
  • DIGITAL VIDEO, C. Cognitive Interpretation, b. Ron

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Christopher Reinemann
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