approach 2 Operates in an affluent suburb where many people can potentially

Approach 2 operates in an affluent suburb where many

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approach 2. Operates in an affluent suburb where many people can potentially afford the gym membership 3. Integrate fitness and team building into local businesses to rapidly expand clientele and reputation 4. Engage with local companies that are NDIS affiliated 5. Engage with local schools whom conduct the CERT3 fitness course and begin onsite industry currency sessions 1. Noise complaints from local businesses 2. Development of complex, forced to relocate 3. Reputable fitness employees leaving, leaving very basic employees in their place 4. Lack of clientele to generate the revenue and to operate the business 5. Failure of business due to unforeseen circumstances, 33% of all businesses fail within the first year Your competitors [• We rate against our competitors for value for money, customer service, convenience and quality We can improve the company on what our competitors offer by matching what they offer Every other solo Personal trainer is selling this product/service similar in our local community. Prices range from $50-$90 a session 21 BUS12 Business Assignment v2.2 (2019/03/18)
The competitors product is similar in the fact it’s a personal training business but the quality and standard of workouts delivers The competitor’s gaps We also alter exercises for everyone’s needs. By being a NDIS provider it allows these individuals to utilize funding for PT sessions throughout the day. 22 BUS12 Business Assignment v2.2 (2019/03/18)
Competitor details [List at least 2 competitors in the table below. Complete the table in its entirety] Competitor Est. date Size Value to customers Strengths Weaknesses [Competitor name] [When were they established?] [Number of staff and/ or turnover] [Unique value to customers. E.g. convenience, quality, price or service?] [What are your competitor's main strengths?] Eg. strong brand name [What are your competitor's main weaknesses?] Eg. Competitor is highly priced which excluded some of the market for the service Peak performance 365 2011 3 staff Train within World Gym at DFO Access to persons due to parking at World Gym and their members World Gym environment not for everyone. Maximum Impact PT 2017 1 staff Outdoor group sessions only Utilise natural surroundings well No physical gym to work from for one on one. Poor website Advertising & sales Advertising and promotional strategy [What strategies do you have for promoting and advertising your products/services in the next 12 months?]List four. Planned promotion/ advertising type Expected business improvement Cost ($) Target date Word of mouth Positive reviews and referrals will strongly build client base Nil, although trial periods introduced to new customers Throughout life of FF Online advertising Increase in sales and brand awareness in Cairns region Website and social media costs $30-50p.w Throughout life of FF Adds with local schools e-newsletters Increase in sales and brand awareness in $50-150 November/December Car Logo Stickers Increase awareness $250 30/11/19 Merchandise Assist with brand recognition $400-500 30/12/19 Add 23 BUS12 Business Assignment v2.2 (2019/03/18)

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