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approach2. Operates in an affluent suburb where many people can potentially afford the gym membership3. Integrate fitness and team building into local businesses to rapidly expand clientele and reputation4. Engage with local companies that are NDIS affiliated5. Engage with local schools whom conduct the CERT3 fitness course and begin onsite industry currency sessions 1. Noise complaints from local businesses2. Development of complex, forced to relocate3. Reputable fitness employees leaving, leaving very basic employees in their place4. Lack of clientele to generate the revenue and to operate the business5. Failure of business due to unforeseen circumstances, 33% of all businesses fail within the first year Your competitors [• We rate against our competitors for value for money, customer service, convenience and quality • We can improve the company on what our competitors offer by matching what they offer• Every other solo Personal trainer is selling this product/service similar in our local community.• Prices range from $50-$90 a session21BUS12 BusinessAssignment v2.2 (2019/03/18)
• The competitors product is similar in the fact it’s a personal training business but the quality and standard of workouts delivers• The competitor’s gaps • We also alter exercises for everyone’s needs. • By being a NDIS provider it allows these individuals to utilize funding for PT sessions throughout the day.22BUS12 BusinessAssignment v2.2 (2019/03/18)
Competitor details[List at least 2 competitors in the table below. Complete the table in its entirety]CompetitorEst. dateSizeValue tocustomersStrengthsWeaknesses[Competitor name][When were they established?][Number of staff and/ orturnover][Unique value to customers. E.g. convenience, quality, price or service?][What are your competitor's main strengths?]Eg. strong brand name[What are your competitor's main weaknesses?]Eg. Competitoris highly pricedwhich excluded someof the market for the servicePeak performance 36520113 staffTrain within World Gym at DFOAccess to persons due to parking at World Gym and their membersWorld Gym environment not for everyone.Maximum Impact PT20171 staffOutdoor group sessions onlyUtilise natural surroundings well No physical gym to work from for one on one. Poor websiteAdvertising & salesAdvertising and promotional strategy [What strategies do you have for promoting and advertising your products/services in the next 12 months?]List four.Planned promotion/advertising typeExpected businessimprovementCost ($)Target dateWord of mouthPositive reviews and referrals will strongly build client baseNil, although trial periods introduced to new customersThroughout life of FFOnline advertisingIncrease in sales and brand awareness in Cairns regionWebsite and social media costs $30-50p.wThroughout life of FFAdds with local schools e-newslettersIncrease in sales and brand awareness in$50-150November/DecemberCar Logo StickersIncrease awareness$25030/11/19MerchandiseAssist with brand recognition$400-50030/12/19Add23BUS12 BusinessAssignment v2.2 (2019/03/18)