Combining personal information with other data

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• combining personal information with other data sources can create numerous legal and ethical challenges most cumbersome: orgas are not explicit about how they use their customer data 4.5 CULTURAL BARRIERS • top management selects strategy and organisational design based on way they understand norms and values • many obstacles in relation to big data are related to organisational culture and not technology
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Zoe Zwiebelmann Maastricht University IM Session 4 5. ADDRESSING BARRIERS TO BIG DATA 6. CONCLUSION – BIG DATA ROADMAP • overcoming challenges and taking full advantages of opportunities offered by big data era requires holistic, socio-technical approach 1) organisation needs to create & foster organisational culture supportive of fact-based decision making and big data analytics 2) vision has to be created & translated into specific organisational processes and initiatives that rely on big data to improve organisational performance 3) collaboration with educational institutions to acquire and develop skills necessary for big data 4) improving existing processes related to big data to include privacy protection measures + have these supported by legislation (managed by CDO) 5) technology improvement most important developing effective & cost-efficient big data platform consisting of commodity hardware and specialised big data software
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