In bounded rationality model, rather than searching for the most optimal or best solution, we go forsearching an acceptable solution. By nature, this is adescriptive modelas it describes how decisionmakers actually arrive at identification of solution to the problem.5.5.3Implicit Favourite ModelThis model is more common in non-routine problems with non-programmed solutions. In many nonroutine situations, we encounter situation where (based on our perception) some alternative appearto be satisfactory on the based of past knowledge and experience. For example, a student issearching for job. He has number of alternatives. But with past knowledge, some job opportunitiesappear to be favourite, which are called implicit favourites.. The ‘favourite option’ is kept in mind,but simultaneously other options ar alternatives are also examined, and satisfactory solution iscompared to the favourite solution identified earlier. Thus most satisfactory alternative is identifiedand named as ‘confirmation alternative. This perception based situation was projected by Soelberg(1967) At this stage, the student evolves some decision rules that brings out that the implicitfavourite was superior to the confirmation candidate. This may have been done though perceptualdistortion of information about the two alternatives. Our own perceptions tend to support theimplicit favourite choice, which is announced as the decision.5.5.4Quantitative Approach for Decision-MakingIn most situations, decision alternatives are analysed and compared with each other using nonquantitativetechniquesassufficientdataisnotavailableregardingthelikebenefitsandrisks/disadvantage associated with each alternative.