It determines and leverages combined customer value 1 point 4Question 4 Which

It determines and leverages combined customer value 1

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It determines and leverages combined customer value 1 point 4.Question 4 Which of these retailers would Professor Fader describe as highly customer centric? None of them 1 point 5.Question 5 What is the correct definition of customer centricity? Customer centricity is a strategy that aligns a company’s development/delivery of its products/services around the future needs of a select set of customers in order to maximize their long-term financial value to the firm. Customer centricity is a strategy that aligns a company’s development/delivery of its products/services around the current and future needs of a select set of customers in order to maximize their long-term financial value to the firm. Customer centricity is a strategy that aligns a company’s development/delivery of its products/services around the future needs of a select set of customers in order to maximize their short-term financial value to the firm. Customer centricity is a strategy that aligns a company’s development/delivery of its products/services around the current needs of a select set of customers in order to maximize their long-term financial value to the firm.
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1 point 6. Question 6 Professor Fader discussed “salesperson of the month.” What would he say is the best way to pick a salesperson of the month? The change in total customer lifetime value for that month. 1 point 7.Question 7 Is maximizing shareholder value the overarching objective for a customer-centric commercial enterprise or a product-centric commercial enterprise? Customer-centric Product-centric Both Neither 1 point 8.Question 8 According to Professor Fader, success in a customer-centric world arises through enhanced and/or more efficient levels of the following EXCEPT: Customer experience Customer acquisition Customer development Customer retention 1 point 9.Question 9 True or False. Customer centricity suggests that you should “fire” (i.e. get rid of) your least valuable customers. False True 1 point
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10. Question 10 In a product-centric company, sales bias is on the side of the ____________ in a transaction. Seller Quiz #3 TOTAL POINTS 10 1.Question 1 Which of the following are included in the 7 M’s of developing a Communication Plan? (Select all that apply): Media Strategy: How do we reach them? Markets: Who should we talk to? Message Content/Design: What should we tell them and how? Money: How much do we need to spend? Mass: How large should the plan be? 1 point 2.Question 2 Which of the following is NOT an example of Mass and Targeted Media strategy? Print Media Online Word of Mouth Outbound Advertising Product Placement Public Relations 1 point 3.Question 3 Which of the following is NOT a true statement about the Key Principles of Media Planning? The campaign mentions the brand name The campaign must avoid unpleasant connections with your product
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The campaign should state the positives of the product/service The campaign can show the product in use The campaign must win awards in order to succeed 1 point 4. Question 4 1% improvement in ______ would create the biggest improvement of operating profit for a company.
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  • Fall '19
  • Marketing, Professor Kahn, Professor Fader

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