2 a report is a description of an event carried back

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2) A report is a description of an event carried back to someone who was not present on the scene 3) A proposal is a persuasive document designed to sell a concept to a specific audience. 4) Although the skills in writing a proposal are the same as in writing a report, there are certain subtle points of differences between the two. 22.5. INTEXT QUESTIONS 1) What are short reports? 2) What are pre-printed forms? 3) What are the elements of business proposal? 22.6. SUMMARY The business reports are used to monitor internal operation and communication with other entities in conducting the business. The basic understanding about the classification of reports, the purpose of generating reports, the content of the reports, time involved in preparing the report, the level at which it is reviewed determine the length and style of the report. In the business world, report and proposal writing is a source of information for the management and individuals in decision-making process. These can also be used as solutions to business problems. 22.7. TERMINAL EXERCISES 1) A report follows a ____________. 2) A solicited business proposal is prepared in response to ____________. 3) _______________ proposals are typically directed to a specific individual, department, or functional head. 22.8. SUPPLEMENTARY MATERIALS 1) Writing Business Reports 2) Report Writing 3) How to write a business report - Guide-2016.pdf 22.9. ASSIGNMENTS In a TV manufacturing organisation, a meeting has been called to take a decision about an advertising campaign to be launched by the company. You are the Advertising manager of the company and hence expected to be preparing a
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274 proposal that is to be presented for discussion and approval. Prepare a proposal for the same. 22.10. SUGGESTED READING/REFERENCE BOOKS/SET BOOKS 1) Neera Jain, Shoma Mukherji (2012), Effective Business Communication, Mc Graw Hill Education Private Ltd., New Delhi. 2) Saravanavel.P, Research and Report Writing, V.K.Publishing House, Bareilly(U.P) 3) Mary Munter (2000) Guide to Managerial communication, 5 th ed., Prentice Hall, Upper saddle River, New Jersey 4) Linda Driskill (1992) Business and Managerial Communication: New Perspectives: Harcourt Brace Jovanovich, Orlando. 22.11. LEARNING ACTIVITIES Collect two short reports from a company. See how you can turn them into long reports by putting in additional information. 22.12. KEY WORDS Pre printed forms Detailed reports Vouchers Preliminary reports Marketing plan Feasibility reports Business Plan Proposals Solicited Business Proposal External Proposal
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275 LESSON 23 ACADEMIC REPORTS PROPOSALS, EMPLOYMENT COMMUNICATION 23.1. INTRODUCTION Report is an authentic form of communication which can be referred, even quoted in a court of law, or cited in a news paper column. A report is the description of an event, occurrence, incident, change or happening noticed in a business operation. It is presentation of fact based on evidence to a specific
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