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Target them based on their age and interest. On the interest, you can insert the fan pages of theschools. Students will usually be fans of their school fan page.Using Facebook Ads to kick-start a new class can be a good strategy. People who search at Googleare likely buyers, but people on Facebook may not be. Hence, the FB ad message may need to stirinterest and have a compelling offer to check out the service.They comply with the Australian e-Marketing Code of Practice that an electronic communication thepurpose of which is to merely notify or inform the Recipient or Relevant Electronic Account Authorityand not to influence the Recipient or Relevant Electronic Account Authority in making a purchasingdecision about a product or service or to inspire a commercial relationship.Price strategies:EasyKe can use bundle pricing strategies to sell multiple products together for a lower price than ifthey were purchased separately. For example, if a student decides to purchase face to face onlinetutoring, assignment guidance and project Q&A together, this student can get a 20% discountcompared to overall prices. They comply with the Australian e-Marketing Code of Practice that postage: the price of a postagestamp of the type used for sending a standard letter within Australia; voice telephony: the rate theRecipient would usually pay for a local or national call; text telephony: the price the Recipient wouldusually pay to send a standard non-Premium Rate Service text message.Promotion strategies:EasyKe can use coupons or sweepstakes to win over customers. By participating in the promotion,customers enters a relationship with the company. This generates excitement, especially if thecustomer thinks they could possibly win something.They comply with the Australian e-Marketing Code of Practice that a customer signs up for a trial orpromotional offer where it is clearly stated that it is a condition of the offer that future CommercialCommunications will be sent to them by the promotional provider.Place strategies:Work on SEO strategy to get the website listed up in Google search rankings. Analyse the profitablekeywords that people are searching for. Say if you are doing ‘math tutoring’, then math tuitionAustralia’ can be a profitable keyword. You can use Google keyword tool for that.Take advantage of Google Places. This is especially awesome for local businesses. For tuitioncentres, not everyone will want to spend hours to commute to a centre for tutoring. Hence, they willsearch for centres at their own area. Set up a Google business page to start this. Marketing, Assessment No.1Page 14v1.1, Last updated on 22/09/2019 by MM
T-1.8.1They comply with the Australian e-Marketing Code of Practice that organisations will need to considerthe extent to which and the type of records that are kept. The depth of detail contained in the recordswill increase with the importance and reliance parties place on the service in question.BUDGET & COSTING FOR THE E-MARKETING PLANThis section of the plan will outline your budget & costing. This is best presented as a single