2016 Currently people are spending more time on the internet than ever before

2016 currently people are spending more time on the

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continue to grow in the coming years (Lim et al., 2016). Currently, people are spending more time on the internet than ever before. Millennials have almost become addicted to their laptops and mobile phones. This shift in lifestyle and culture has also affected business, some positively and other negatively (Lim et al., 2016). Amazon has taken advantage of this shift in behavior by venturing in the online retailing business. More and more people are shopping only, particularly in the United States and Europe. The millennials and post- millennials largely dominate the online retail market and e-commerce. They are more tech savvy than the generations before them, and although the comprise about twenty-five percent of the global population, they account for nearly thirty-five percent of the overall retail spending which is mostly done through the internet (Lim et al., 2016). Consumers today are seeking options that provide them with increased flexibility and convenience. Many companies, including Amazon, are responding to this paradigm shift in the behaviors of consumers. People who shop online have more bargaining power and control than those shopping in brick and motor stores. References Ecommerce News. (2018). Why Amazon Struggles in Europe. Retrieved from ... Kim, E., (2017). This Map Shows How Quickly Amazon has Expanded in Europe. Retrieved from ... Lim, Y. J., Osman, A., Salahuddin, S. N., Romle, A. R., & Abdullah, S. (2016). Factors influencing online shopping behavior: the mediating role of purchase intention. Procedia Economics and Finance, 35, 401-410. Whitehead, D., (2018). Amazon Market Trends 2018: EU vs the US. Retrieved from ...
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