FALL 2014 MRKT 3333.P02 CONSUMER BEHAVIOR WEB-ASSIST COURSE TR 12:30-1:50 PM NAK ARCH 231compulsory into early retirement and was particularly true in the retail segment. Firms could solve theproblem by providing them with stability and income guarantee. Finally, with the competition in China,both foreign firms and Chinese firms could use different strategies both to entice new employees and tokeep existing ones. Workplace incentives that lead to better-quality performance should be attempt toalign worker goals with organizational objectives. Monetary and promotional incentives are ideal foryounger workers, while job stability and social insurance for older workers.
Contribution of the Article to the Body of Literature- Page 1Research about Chinese sales force has started to appear but there is scarcity when it came to the retailsales force. Previous studies in China force mainly on specific sector, firms of precise ownership categoryand investigative job fulfillment among manager or turnover, rather than including all employees. Withtheir high turnover rate, China was worrying if having compensation packages and development programwill be worth a try.Limitations of the Study- Page 6The limited sample size did not represent the full People’s Republic of China, although it contained fivedifferent regions of China. Sampling was acquired only from retail stores. With a larger sample analysiswould be more refined, were the size could include variables such as industry and ownership.Directions for Future Research- Page 6I feel that the study could reframe for having so many hypotheses, by grouping the hypothesis better thedata will come off more cohesive. The study could also help by explain the stereotypes that saleswomenin China face when compared to their foreign counterparts.Article Summary word Count: 9058I have read and understood the Assignment Description and instructions for the Team Research PaperLast Name _ _ _ _ _ _ _ _ _ _ _ _ _ _ First Name_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Date _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Intitials_ _ _
FALL 2014 MRKT 3333.P02 CONSUMER BEHAVIOR WEB-ASSIST COURSE TR 12:30-1:50 PM NAK ARCH 231CitationGuo, X., Kwek, C. L., & Liu, M. (2012). Evaluating factors influencing consumer satisfaction towardsonline shopping in china. Asian Social Science, 8(13), 40-50. Retrieved fromArticle Word Count: 3857Purpose of the Article- Page 1The purpose of the article is mainly to identify the determining factors of consumer satisfaction duringonline shopping in China. In the article, the authors explain which components or characteristics thatinfluence and satisfy consumers the most about an online shopping experience in China. The research was
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