Within a perceptual map an represents where a

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101. Within a perceptual map, a(n) __________ represents where a particular market segment's desired product would lie. A. point of parity
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B. strategic target C. PRIZM cluster D. ideal point E. benefit centroid 102. "Why create a perceptual map?" asked David. Andreas, the senior marketing manager, gave him four reasons. Which of the following is NOT a valid reason? 103. The perceptions of __________ are being measured in a perceptual map. 104. Which of the following segmentation methods is being used when M&Ms offers special wedding- themed packaging for customized M&Ms (imprinted with the names of the bride and groom)? 105. Godiva Chocolates produces specially decorated
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boxes of candies for Valentine's Day, Easter, and Christmas. This is an example of: A. occasion segmentatio n B. loyalty segmentation C. geographic segmentation D. psychographic segmentation E. demographic segmentation 106. Which of the following defines a value proposition? 107. Overriding desires that drive how we live our lives are called: 108. When Victoria's Secret offers clients different colors, fabrics and styles, it is trying to capture the market by:
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109. By designing subcompact cars specifically for Chinese consumers, American and Japanese auto makers are engaging in: A. geographic segmentation B. psychographic segmentation C. geodemographic segmentation D. demographic segmentation E. behavioral segmentation
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  • Fall '12
  • Chris
  • Marketing, printing company

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