10. Be able to define key terms for the chapter. (see Key Terms)Matched assignment: look at their pool, and make sure that each experimental group as the SAME kinds of people in each. This is if population samples are small. But there’s a problem. There’s only

CHAPTER 7: Survey Research To change subjectively posed questions, turn them into exact frequencies (1, 2-4, 5) rather than ‘often’ and ‘rarely’. --- How many books did you read this yea? ← change this from ratio level to ordinal level. Instead, ask, how many boks did you read? a) none, 10-20, etc. The frist question can lead to a lot of missing SLIDES Most common mistake: Double Barrel Question SLIDES problem with police question: ‘and’. It’s double barreled. NEVER mmake a subject to MATH 3 basic questons need to be asked in writing questions: 1. is the percise wording satisfactory? 2. Will it obtain the desired KIND of information 3. SLIDS Improving unclear questions SLIDES 1. What is survey research? (p.163) Why are surveys so popular? List and briefly describe the three advantages of survey research. (p.163) (book and lecture)2. What are the four types of survey errors? Be able to describe each. (lecture) 3. What are the seven major principles of writing good questions that Payne mentioned in his list of 100 suggestions that discussed in class?

 Avoid hypothetical questions (don’t ask them t o deal with thought problems) Chamblis and schutt:  Be clear, avoid confusing pheasinr SEE SLIDES  Minimize bias  allow for disagreement (balanced scales)  Don’t all