Thus we recommend that the flamingo grill to use 15

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Thus, We recommend that The Flamingo Grill to use: 15 television ads 33 radio ads 30 newspaper ads. Advertising Schedule: Media Number of Ads Budget TV 15 $150,000 Radio 33 $99,000 Newspaper 30 $30,000 Total 78 $279,000 Total Exposure: 2,160 Total New Customers Reached: 4000 T1 + 1500 T2 +2000 R1 + 1200 R2 + 1000 O1 + 800 O1 = 127,100
Question 2 A discussion of how the total exposure would change if an additional $10,000 were added to the advertising budget. Based on sensitivity report of Model 1, the shadow price for the Total Budget Constraint is
Question 3 6
A discussion of the ranges for the objective function coefficients. What do the ranges indicate about how sensitive the recommended solution is to HJ’s exposure rating coefficients? 25 5.5
Question 4 7
Question 5 A comparison of the two media schedules resulting from items 1 and 4, respectively. What is your recommendation for the Flamingo Grill’s advertising campaign?

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