Topic how firms develop new products 99 p 242 244

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Topic: How Firms Develop New Products 99. (p. 242-244) Ken's new product seemed like a perfect new addition to the product line, but he was getting some pushback from distributors, who did not seem to want to take on the new product. What options would make the most sense for Ken? A. Generate a retailers an product. B. Offer to provide educational efforts if consumers don't u C. Offer technical support to ensure consumers will be sat D. Provide financial incentives for the distributors. E. All of these. All of these might be good options to try to encourage distributors to add the product to their
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merchandise selections. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 11-04 Explain the stages involved in developing a new product or service. Topic: How Firms Develop New Products 100. (p. 243) Now that the consumer demand was building for Miranda's new organic shampoo, she and her team faced a new set of decisions. Which of the following is NOT one of the decision items on the agenda for the team discussion of Place in the marketing mix for a new product launch? A. How much should be shipped initially to the stores? B. Where should the merchandise be stored: at distribution stores? C. Which retailers are chosen to sell the product? D. Are the packaging colors working well with the target m E. How could they facilitate the display of the product in th Packaging is a Product issue, not a Place issue. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 11-04 Explain the stages involved in developing a new product or service. Topic: How Firms Develop New Products 101. (p. 243-244) A(n) __________ is a fee paid by manufacturers to get new products into stores or to gain more or better shelf space for products. A. facilitating payment B. introductory price promotion C. slotting allowance D. stocking premium E. place holder Slotting fees are often paid to retailers to get access to shelf space. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 11-04 Explain the stages involved in developing a new product or service.
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Topic: How Firms Develop New Products 102. (p. 244) Which of the following is an example of "timing" in new product development? All of these are examples of timing issues. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 11-04 Explain the stages involved in developing a new product or service. Topic: How Firms Develop New Products 103. (p. 244) Beverly is assessing the results of a new product launch of a series of e-books for her bookstore. When evaluating the results, Beverly will likely
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  • Fall '12
  • Chris
  • Marketing, Product life cycle management

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