This free ebook offers instructions for using twitter

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This free ebook offers instructions for using Twitter to promote your brand and much more. Mainville, Denise, Susan Sterrett, and Karen Mundy. No date. Using the Internet for Direct Marketing. Virginia Cooperative Extension. Publication 448- 505. This publication provides information on creating a website. Pesch, Ryan. 2012. Online Strategies for Direct Farm Marketers. University of Minnesota Extension. ing/docs/online-strategies-direct-farm-marketers.pdf This short document explores topics such as how to develop a web presence, create compelling content, and launch a website. Post, Emily. 2012. Social Media Tools for Farm Product Marketing. National Center for Appropri- ate Technology. summary.php?pub=412 Purchase price $0.99. This 16-page document explores topics such as using blogs/websites, social media, and email based newsletters. USDA SARE and the Sustainable Agriculture Network. 2003. Building a Sustainable Business: A Guide to Developing a Business Plan for Farms and Rural Businesses. (Fourth printing 2014). Available at: - Sustainable-Business A thorough introduction to business planning for sustainable agriculture entrepreneurs. Provides sample worksheets for setting goals, researching processing alternatives, determining potential markets, and evaluated financing options. Blank worksheets help the reader develop a detailed, lender-ready business plan or map out strategies to take advantage of new opportunities. Includes many examples of actual business plans. A very user-friendly and value- based approach to business planning. Resources & References Resources & References
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Marketing Basics Unit 5.0 | 225 WEB-BASED RESOURCES Agricultural Marketing Resource Center (AgMRC) – Market Trends market-trends/ This section of the AgMRC website provides information on trends in diet, food consumptions, foodservice and organic. These trends can be useful for creating a marketing plan. New England Small Farm Institute This site has a section for new farmers, which includes articles on market research, market strategies and business planning. Penn State Extension – Marketing This site has several resources for farmers on market research, direct mail marketing, social media, web presence and niche marketing. SBCD Net - center/ecommerce-for-small-business This website has a good outline for how to set up an ecommerce site. USEFUL TOOLS ECOMMERCE WEBSITES: CSA WEB TOOLS SOCIALMEDIA SITES (great twitter tool) Resources & References
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Marketing Basics 226 | Unit 5.0
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