MARKETING
marketing_topic_intro.pdf

This free ebook offers instructions for using twitter

Info icon This preview shows pages 12–14. Sign up to view the full content.

This free ebook offers instructions for using Twitter to promote your brand and much more. Mainville, Denise, Susan Sterrett, and Karen Mundy. No date. Using the Internet for Direct Marketing. Virginia Cooperative Extension. Publication 448- 505. pubs.ext.vt.edu/448/448-505/448-505_pdf.pdf This publication provides information on creating a website. Pesch, Ryan. 2012. Online Strategies for Direct Farm Marketers. University of Minnesota Extension. www1.extension.umn.edu/community/retail/e-market- ing/docs/online-strategies-direct-farm-marketers.pdf This short document explores topics such as how to develop a web presence, create compelling content, and launch a website. Post, Emily. 2012. Social Media Tools for Farm Product Marketing. National Center for Appropri- ate Technology. attra.ncat.org/attra-pub/summaries/ summary.php?pub=412 Purchase price $0.99. This 16-page document explores topics such as using blogs/websites, social media, and email based newsletters. USDA SARE and the Sustainable Agriculture Network. 2003. Building a Sustainable Business: A Guide to Developing a Business Plan for Farms and Rural Businesses. (Fourth printing 2014). Available at: - Sustainable-Business A thorough introduction to business planning for sustainable agriculture entrepreneurs. Provides sample worksheets for setting goals, researching processing alternatives, determining potential markets, and evaluated financing options. Blank worksheets help the reader develop a detailed, lender-ready business plan or map out strategies to take advantage of new opportunities. Includes many examples of actual business plans. A very user-friendly and value- based approach to business planning. Resources & References Resources & References
Image of page 12

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

Marketing Basics Unit 5.0 | 225 WEB-BASED RESOURCES Agricultural Marketing Resource Center (AgMRC) – Market Trends market-trends/ This section of the AgMRC website provides information on trends in diet, food consumptions, foodservice and organic. These trends can be useful for creating a marketing plan. New England Small Farm Institute This site has a section for new farmers, which includes articles on market research, market strategies and business planning. Penn State Extension – Marketing extension.psu.edu/business/farm/marketing This site has several resources for farmers on market research, direct mail marketing, social media, web presence and niche marketing. SBCD Net - center/ecommerce-for-small-business This website has a good outline for how to set up an ecommerce site. USEFUL TOOLS ECOMMERCE WEBSITES: CSA WEB TOOLS SOCIALMEDIA SITES (great twitter tool) Resources & References
Image of page 13
Marketing Basics 226 | Unit 5.0
Image of page 14
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern