a predetermined limited period of time in order to stimulate trial increase

A predetermined limited period of time in order to

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a predetermined, limited period of time in order to stimulate trial, increase consumer demand, or improve product availability." Sales promotions can be in form of Coupons, contests, samples, and premiums are among the types of sales promotions aimed at consumers. Trade promotions, or promotions aimed at businesses, include trade shows, sales contests, trade allowances, and push money. Businesses must also decide whether to use a push strategy, a pull strategy, or both push and pull strategies. A push strategy involves promoting a product to businesses (intermediaries), such as wholesalers and retailers, who then push the product through the channel promoting it to final consumers. (Tanner, J. & Raymond, M.A. 2015).
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In Syria, consumer sales promotions are very popular. Amongst these are flyers, coupons, loyalty cards and samples are a very popular form of sales promotion synonymous to the (Fast Moving Consumer Goods) FMCG Industry. Every week the retail shops like Town Center (the biggest Retail chain in Syria) print out
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