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11. The diffusion theory is rarely useful in practice since it is not effective in estimating how quickly an innovation is likely to move through the diffusion process.41. Susan and Kelly were excited that their favorite brand, Street Wear, was going to launch its new line of denims in a few weeks. They rush to the nearest store and purchase the denims immediately after the product launch. Susan and Kelly are:
42. Early adopters:42. Early adopters:15. Early majority includes people who adopt a new product because they are forced to do so.16. Albert buys iPhone4 immediately after the product was introduced in the market. This shows that Albert belongs to early majority.17. Among members of different adopter groups, laggards participate less in community matters than members of the other groups and stubbornly resist change.43. _____ participate less in community matters than members of the other groups and stubbornly resist change.74. Describe the five categories of adopters.