Diglossia learnt written language higher status week

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Diglossia: learnt written language = higher status WEEK 4 Technologies studies: - Speech: sound + gesture (makes us special + unique) - Word: SPECIFIC sound + SPECIFIC meaning * like speech, gestures ARE NOT universal SPEECH 13 DESIGN FEATURES 1. vocal/auditory channels: (mouth + ears) - Voice = highly efficient 2. Rapid fading: disappears very fast 3. Interchangeability: ability to change between the two **speak + listen (sender + receiver) 4. Intrapersonal feedback: JUST YOURSELF
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5. Semanticity: sound has SPECIFIC meaning in a language Semantics (meaning) 6. Arbitrariness: no real reason or logic EX.) sound VS word (bear…) not logically meaning anything EX.) of NOT arbitrary: POP! BANG! 7. Displacement: Can talk about things that are far EX.) animals CAN’T do this, BUT BEES CAN! 8. Productivity: Produce + make things EX.) languages always growing: URBAN DICTIONARY 9. Tradition: no one born speaking a language EX.) passed on generationally 10. Prevarication (lying): say one thing + mean another EX.) animals can’t do this 11. Concatenation: Chain (taking small things to make one bigger thing) EX.) Forming sentences 12. Medium transferability: speech gives us the ability to transfer things to a new medium WEEK 5 - Sapir - whorf hypothesis: different languages have different worlds * Divided into 2 groups on this: RELATIVISTS + UNIVERSALISTS R’s: Agree + support hypothesis, EX.) Inuit- 42 words for snow - Woman know more colours b/c of makeup - Gender differences in languages (french + spanish) - 13 unlucky only to some cultures - Black + white = diff meanings - Deja vu DOESN'T TRANSLATE U’s: Disagree + reject EX.) something common + universal in ALL languages - Conceptual primes (certain concepts/ideas are universal)
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  • Fall '19
  • Marshall McLuhan, Ex., Harold Innis

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