Specialty offerings These are products where certain groups of consumers go an

Specialty offerings these are products where certain

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brand, its durability, the storage and many other features that would meet my needs. Specialty offerings These are products where certain groups of consumers go an extra mile to purchase them just because they are unique, or according to Tanner & Raymond (2015), “are highly differentiated”. Sometimes, it could be specific products that an individual only consumes and from a specific brand or company usually once in a while or during special occasions (Marketing Tools, 2019). Custom made products would fall into this category and as a result, they are not purchased as frequently as the convenience or shopping offerings. The products I purchase in this category are my Avon beauty products such as shower creams and gels, perfumes and make-up which I have to import all the way from South Africa. Unsought products These are products that consumers only purchase when they are required (Tanner & Raymond, 2015), meaning that they are rarely purchased. In this category, we have products such as insurance, caskets or funeral services, etc. However, an example of a product that I rarely purchase is a vehicle fitness certificate which I only purchase when it is expired for the purpose of renewal. This consumer offering is absolutely different from all the other three because it is the least frequently purchased and the price varies from product to product.
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