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A it entails minimum risk incorrect b it provides

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a.It entails minimum risk.Incorrect.b.It provides access to an established distribution network in the host country.Correct.c.It yields the highest returns.Incorrect.d.It retains full control of its investment in the host country.Incorrect.e.It is the best strategy for countries with psychic proximity.Incorrect.10.As a result of the ad campaigns depicting Brazil as a multicultural land of carnivalsand beaches, any mention of the country makes people think of sun and sand. Thisis an example of ________.a.anchoring effectIncorrect.b.target market impactIncorrect.c.regiocentrismIncorrect.SU3-27
MKT202Segmentation, Targeting and Positioning (STP) and Global Marketingd.country-of-origin effectCorrect.e.cognitive dissonanceIncorrect.SU3-28
MKT202Segmentation, Targeting and Positioning (STP) and Global MarketingReferencesKotler, P., & Keller, K. L. (2016).Marketing management(15th ed.). Upper Saddle River,NJ: Pearson Prentice Hall.SU3-29
MKT202Segmentation, Targeting and Positioning (STP) and Global MarketingSU3-30
StudyUnit4Products and Services Price
MKT202Products and Services PriceLearning OutcomesAt the end of this unit, you are expected to:Explain a productAnalyse the five levels of a productExpress products by their classificationDiscuss the possible product and service dimensions that a company can adopt toachieve differentiationPropose various product or service dimensions to differentiate a product offering• Discuss how companies can effectively build and manage its product mix andproduct linesDemonstrate how the four dimensions of product mix may be used to developeffective marketing strategiesDescribe the different types of product mix pricingApply the appropriate product mix pricing to maximize profits for a total productmixExplain servicesIdentify and describe the different categories of service mixDiscuss the four distinctive characteristics of servicesAnalyze a service using the four distinctive characteristics of servicesDevelop appropriate strategies to overcome the challenges of marketing a serviceDiscuss price and its role in the marketing mixExplain how consumers process and evaluate pricesDiscuss the key steps involved in setting priceApply the key steps in setting price for an offeringDiscuss the various price adaptation strategiesEmploy the relevant price adaptation strategy to a given scenarioSU4-2
MKT202Products and Services PriceOverviewProduct is the first and most important element of the 4Ps, or marketing mix. To achievemarket leadership, firms must offer products and services of superior quality that provideunsurpassed customer value.Services marketing can pose a challenge to the marketer as services possess the distinctcharacteristics of intangibility, inseparability, variability and perishability. As such, themarketing of services differs from the marketing of physical products.

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