Book that counts are ratio attributes and so my

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book that counts are ratio attributes, and so, my measure of product satisfaction must be a ratio attribute. But when I rated the products based on my new customer satisfaction measure and showed them to my boss, he told me that I had overlooked the obvious, and that my measure was worthless. I think that he was just mad because our best-selling product had the worst satisfaction since it had the most complaints. Could you help me set him straight?” (a) Who is right, the marketing director or his boss? If you answered, his boss, what would you do to fix the measure of satisfaction? (b) What can you say about the attribute type of the original product satisfaction attribute? 3. Give an example of when you use nominal, ordinal, interval, ration attribute in your work. Assume that you work in a restaurant. 4. An educational psychologist wants to use association analysis to analyze test results. The test consists of 100 questions with four possible answers each. (a) How would you convert this data into a form suitable for association analysis?
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