p 50 Which of the following is one of the top six questions most lenders and

P 50 which of the following is one of the top six

This preview shows page 37 - 39 out of 75 pages.

18.(p. 50)Which of the following is one of the top six questions most lenders and prospective investors expect to be included in the marketing plan? A. Does the prospective product meet all government safety standards?B.Is there a clear market for the product or service?C. Who is your competition and what are they doing?D. Who will be your key suppliers?E. How will you calculate your profit margins? Their most-asked questions include the following: 1. Is the business or marketing idea valid? 2. Is there something unique or distinctive about the product or service that separates it from substitutes and competitors? 3. Is there a clear market for the product or service? 4. Are the financial projections realistic and healthy? 5. Are the key management and technical personnel capable, and do they have a track record in the industry in which they must compete? 6. Does the plan clearly describe how those providing capital will get their money back and make a profit? AACSB: 3 AppA-37
Image of page 37
Appendix A - Building an Effective Marketing Plan 19.(p. 50)Which of the following is one of the top six questions most lenders and prospective investors expect to be included in the marketing plan? Their most-asked questions include the following: 1. Is the business or marketing idea valid? 2. Is there something unique or distinctive about the product or service that separates it from substitutes and competitors? 3. Is there a clear market for the product or service? 4. Are the financial projections realistic and healthy? 5. Are the key management and technical personnel capable, and do they have a track record in the industry in which they must compete? 6. Does the plan clearly describe how those providing capital will get their money back and make a profit? AACSB: 3 20.(p. 51-52)Which of the following is one of the top six questions most lenders and prospective investors expect to be included in the marketing plan? A. Who is your competition and what are they doing?B. Who will be your key suppliers?C.Does the plan clearly describe how those providing capital will get their money back and make a profit?D. How will you calculate your profit margins?E. Does the prospective product meet all government safety standards?Their most-asked questions include the following: 1. Is the business or marketing idea valid? 2. Is there something unique or distinctive about the product or service that separates it from substitutes and competitors? 3. Is there a clear market for the product or service? 4. Are the financial projections realistic and healthy? 5. Are the key management and technical personnel capable, and do they have a track record in the industry in which they must compete? 6. Does the plan clearly describe how those providing capital will get their money back and make a profit?
Image of page 38
Image of page 39

You've reached the end of your free preview.

Want to read all 75 pages?

  • Spring '08
  • YENIYURT
  • Marketing, Effective Marketing Plan, Paradise Kitchens

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture