MAR 3326 Syllabus 2013 Sumer C

Graded individual quiz to be completed within this

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(Graded individual quiz to be completed within this learning unit: 20 points) 3. Use FAU Library’s “Electronic Journals” collection to access from home or work one scholarly business article relating to branding and/or advertising and post on the “Article Wiki a 400-500 word summary of key perspectives found in the article before the deadline. See the menu item “Due Dates” for the date and time deadline. Use the library tutorial to access scholarly journals found through the following link: https://login.ezproxy.fau.edu/login (requires that you have an activated Owl card) (Graded individual exercise to be completed within this learning unit: 20 points) Learning Unit 1: Situation Analysis Upon successful completion of “Learning Unit 1: Situational Analysis” you will be able to: 1. Collaborate more effectively with your team when undertaking the Campaign Assignment by preparing for the “Campaign Quiz found in Learning Unit 1. See the menu item “Due Dates” for the date and time deadline. (Graded open notes quiz to be completed individually within this Learning Unit: 10 points) 2. Collaborate with teammates to conduct secondary research to profile mega macro-environmental trends and developments as assessed by performance on the “Macro Discussion Board found in Learning Unit 1: Situation Analysis. See the menu item “Due Dates” for the date and time deadline. (Graded individual or collaborative team of only 2 members assignment to be completed within this learning unit: 20 points) 3. Conduct FAU Library indexes and databases to profile a company and a brand, mega macro- environment, of business, and three levels of competition as well as identify attractive market segments for a brand as assessed by Campaign Assignment Phase I: Situation Analysis found in Learning Unit 1: Situation Analysis. See the menu item “Due Dates” for the date and time deadline. (Graded individual or collaborative team of only 2 members assignment to be completed in this learning unit: 60 points) 4
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Learning Unit 2: Strategic Campaign Planning Upon successful completion of “Learning Unit 2: Strategic Campaign Planning” you will be able to: 1. Set broad goals that establish direction as assessed by performance on the “Exercise in Setting Broad Goals found in this learning unit. See the menu item “Due Dates” for the date and time deadline. (Graded individual assignment worth 10 points) 2. Specify desired effects by reviewing concepts in Chapter 4: How Marketing Communication Works as assessed by performance on the “ Desired Effects Exercise ” found in this learning unit. See the menu item “Due Dates” for the date and time deadline. (Graded individual assignment worth 20 points)
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