MAR 3326 Syllabus 2013 Sumer C

Upon successful completion of learning unit 1

Info icon This preview shows pages 4–6. Sign up to view the full content.

View Full Document Right Arrow Icon
Upon successful completion of “Learning Unit 1: Situational Analysis” you will be able to: 1. Collaborate more effectively with your team when undertaking the Campaign Assignment by preparing for the “Campaign Quiz found in Learning Unit 1. See the menu item “Due Dates” for the date and time deadline. (Graded open notes quiz to be completed individually within this Learning Unit: 10 points) 2. Collaborate with teammates to conduct secondary research to profile mega macro-environmental trends and developments as assessed by performance on the “Macro Discussion Board found in Learning Unit 1: Situation Analysis. See the menu item “Due Dates” for the date and time deadline. (Graded individual or collaborative team of only 2 members assignment to be completed within this learning unit: 20 points) 3. Conduct FAU Library indexes and databases to profile a company and a brand, mega macro- environment, of business, and three levels of competition as well as identify attractive market segments for a brand as assessed by Campaign Assignment Phase I: Situation Analysis found in Learning Unit 1: Situation Analysis. See the menu item “Due Dates” for the date and time deadline. (Graded individual or collaborative team of only 2 members assignment to be completed in this learning unit: 60 points) 4
Image of page 4

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Learning Unit 2: Strategic Campaign Planning Upon successful completion of “Learning Unit 2: Strategic Campaign Planning” you will be able to: 1. Set broad goals that establish direction as assessed by performance on the “Exercise in Setting Broad Goals found in this learning unit. See the menu item “Due Dates” for the date and time deadline. (Graded individual assignment worth 10 points) 2. Specify desired effects by reviewing concepts in Chapter 4: How Marketing Communication Works as assessed by performance on the “ Desired Effects Exercise ” found in this learning unit. See the menu item “Due Dates” for the date and time deadline. (Graded individual assignment worth 20 points) 3. Develop a SWOT Diagram, state the campaign problem, justify a campaign, select and profile a target market, set campaign goals, and specify desired effects as assessed by performance on the Campaign Assignment Phase II: Strategic Campaign Planning found in Learning Unit 2: Strategic Campaign Planning. See the menu item “Due Dates” for the date and time deadline. (Graded individual or collaborative team of only two members assignment assessment: 60 points) Learning Unit 3: Message Strategy and Creative Component Upon successful completion of “Learning Unit 3: Message Strategy and Creative Component” you will be able to: 1. Apply copywriting principles in developing, editing, and refining display copy and body copy for a print advertisement as assessed by performance on the “Copywriting Exercise found in Learning Unit 3: Message Strategy and Creative Component. See the menu item “Due Dates” for the date and time deadline. (Graded individual assignment assessment: 20 points) 2.
Image of page 5
Image of page 6
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern