The focus of an organizations mission statement

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14. The focus of an organization's mission statement should be on: a. the products it wishes to sell b. the market it wishes to serve c. its social responsibilities d. the desires of government regulators e. technologies it understands well ANS: B A mission statement should focus on the market or markets the organization is attempting to serve rather than on the good or service offered. The choice of the market to serve determines the product and technology decisions. PTS: 1 REF: 17 OBJ: 02-2 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy 15. _____ occurs when a business is defined in terms of goods and services rather than by the benefits cus- tomers seek from it. 16. By defining its business as "printing books" instead of "empowering imaginations," a children’s book publishing company would more than likely experience: PTS: 1 REF: 17 OBJ: 02-2 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy 17. Subgroups of a single business or a collection of related businesses within a larger organization are re- ferred to as: PTS: 1 REF: 18 OBJ: 02-2 TYPE: Def
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TOP: AACSB Reflective Thinking | TB&E Model Strategy 18. A popular technique for managing a large organization with different technologies and markets is to divide it into: a. strategic business units b. different technologies c. strategic target markets d. design matrices e. tactical segments ANS: A A strategic business unit (SBU) is a subgroup of a single business or a collection of related businesses within the larger organization. PTS: 1 REF: 18 OBJ: 02-2 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy 19. The acronym SBU refers to: PTS: 1 REF: 18 OBJ: 02-2 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Strategy
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  • Spring '10
  • Patterson
  • Marketing, AACSB Reflective Thinking

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