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Following the proactive strategy, Motors and More, INC., falling short of providing a product need by 96% gives the supplier power to drive up the prices if they are the only supplier. Buyer PowerIf there are several suppliers who provide the same product, the consumer, Motors and More, INC., will be able to drive the cost down tremendously in a possible bidding war. “Consumers have substantially increased their buying power by comparing prices from the home, office, or mobile phone 24 hours a day, 7 days a week, bypassing limited local offerings and realizing significant price savings” (Kotler and Keller, 2012, p. 13).Comparative RivalryWhenever there is a market with many entrants, they must be creative to set themselves apart from other competitors. If there are simply cloned companies without differentiated offerings, the market has a strong possibility of dying. Motors and More, INC., must differentiate their products and/or services from other entrants through innovation. “A segment is unattractive if it already contains numerous, strong, or aggressive competitors” (Kotler and Keller, 2012, p. 232).Threat of Substitution
Motors and More, INC.If there are other suppliers who provide similar products that can be created at a lower cost, the consumer can drive the cost down creating buyer power. “A segment is unattractive when there are actual or potential substitutes for the product” (Kotler and Keller, 2012, p. 232). Motors and More, INC., will need to have an employee or team consistently checking for suppliers that have entered the market that have product substitutions that can either help them to renegotiate pricing or save money by selecting the product substitution. A threat of substitutions can also open the door for new entrantsto come into the market and split the market.Threat of New EntryMotors and More, INC., must have a strategy that proactively addresses new entryinto the market. New entrants can either reduce their incoming revenues or open the doorfor additional entrants that could potentially cause lay-offs and possibly close them down.“The worst case is when entry barriers are low and exit barriers are high: Here firms enterduring good times but find it hard to leave during bad times resulting in chronic over capacity and depressed earning for all” (Kotler and Keller, 2012, p. 232).HUMAN RESOURCES ORGANIZATIONAL DESIGNFigure 1: HR Organizational ChartHR DirectorTraining andStaffinEmployeeCompensatiHealth andOrganizational
Motors and More, INC.Human Resources DirectorThe HR Director is responsible for leading and managing the department. He/Shealigns HR goals with the overall strategy of the organization and adjusts organizational structure accordingly.StaffingThis job typically comes with titles such as Staffing Manager/Specialist/Coordinator and is responsible for developing candidate pools for jobopenings within the company. Along with managing the accuracy of job postings, this member of the HR department conducts background checks, employee screening, interviews, and maintains legal compliance for hiring equality.