AACSB 3 LL 3 Learning Describe the stages in the consumer

Aacsb 3 ll 3 learning describe the stages in the

  • Rutgers University
  • MARKETING 301
  • Notes
  • bigbobsnotes
  • 216
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AACSB: 3 LL: 3 Learning Objective: 05-01 Describe the stages in the consumer purchase decision process 43. (p. 113) The objective and subjective attributes of a brand consumers use to compare different products and brands are referred to as A. temporal states. B. antecedent states. C. information sources. D. evaluative criteria. E. the consideration set. Key term definition—evaluative criteria AACSB: 3 LL: 1 Learning Objective: 05-01 Describe the stages in the consumer purchase decision process 5-100
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Chapter 05 - Understanding Consumer Behavior 44. (p. 113) Evaluative criteria refer to A. The objective and subjective attributes of a brand consumers use to compare different products and brands. B. Those attributes of a brand that are based exclusively on objective criteria in order to make an unbiased decision. C. Those attributes of a brand that are based exclusively on subjective criteria in order to avoid post-purchase anxiety. D. The attributes of a product that a manufacturer wishes to promote to a specific target market. E. A list of product attributes from which a customer will not waiver regardless of additional incentives. Key term definition—evaluative criteria AACSB: 3 LL: 1 Learning Objective: 05-01 Describe the stages in the consumer purchase decision process 45. (p. 113) Which of the following statements concerning evaluative criteria is most accurate? A. Even if the alternatives in a person's consideration set don't really satisfy them, people are not willing to continue the search. B. Consumers often have several criteria for evaluating products. C. Evaluative criteria represent objective rather than subjective attributes. D. Evaluative criteria represent subjective rather than objective attributes. E. Ultimately, the most important evaluative criteria is price. Consumers often have several criteria for evaluating products. Knowing this, companies seek to identify the most important evaluative criteria that consumers use when judging brands. AACSB: 3 LL: 2 Learning Objective: 05-01 Describe the stages in the consumer purchase decision process 5-101
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Chapter 05 - Understanding Consumer Behavior 46. (p. 113) The Ford Escape uses hybrid fuel technology to deliver more power, convenience, prestige, and fuel economy than non-hybrid cars. The attributes listed for the Ford Escape are attributes that consumers would consider when evaluating the car. These attributes are a consumer's A. hot buttons. B. informational alternatives. C. evaluative criteria. D. buying-decision choices. E. consideration set. Evaluative criteria are factors which represent both the objective (power, fuel economy) attributes of a brand and the subjective (prestige, convenience) ones a consumer would use to compare different products and brands. AACSB: 3 LL: 3 Learning Objective: 05-01 Describe the stages in the consumer purchase decision process 47.
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  • Spring '08
  • YENIYURT
  • Marketing, Consumer Reports, purchase decision

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