and immaculate cleaning service $40.00 P/h Environmental friendly cleaning service professional, trustworthy and immaculate cleaning service $40.00 P/h Carpet Cleaning Service professional, trustworthy and immaculate cleaning service $40.00 p/h
Strategic Objectives Ozhouse clean objectives for the three years include: Provide our customers with a professional and friendly service. To increase the number of clients by 20% in the first year of introducing commercial cleaning services and 10% thereafter. Meet or exceed the expectations of customers. Implement best practice in cleaning operations, including environmentally sustainable practices.
SWOT Analysis Strengths Weaknesses 1) Operating in 14 years 2) Satisfied and Happy staf 3) Qualified staf 4) Strong word of mouth referral 1) Lack of marketing skills 2) Small Company 3) Lack of sales team 4) No social media currently used Opportunities Threats 1) Acquisition of new clients 2) Eco-friendly cleaning products 3) Increase service rates 4) Decrease over heads 1) Lack of staf loyalty 2) Quality control 3) Lack of social media marketing skills 4) Price cutting in the market
Marketing Activities Marketing Activity Expected outcome/ improvement Cost ($) Target Date Google ad words • Greater awareness • Greater sales $200 per month 6 months Social Media • Greater awareness • Greater sales HR department 1 year Referral Programme • Greater awareness • Greater sales HR department 6 months Rewards Programme • Greater awareness • Greater sales HR department 6 months
You've reached the end of your free preview.
Want to read all 12 pages?