[Business Name] Marketing Plan [YEAR]The Market OverviewNatureCare Products is based in Brisbane, Queensland Australia and commenced business in 1996manufacturing and retailing eco-friendly, high quality beauty skin care products. The business wasestablished to cater for a growing demand for skin products that contain eco-friendly and natural ingredients.There is also an emphasis on eco-friendly packaging.NatureCare Products’ most current Strategic Plan identifies that its vision is to be a market leader forproviding high quality, sustainable and skin care products. It has identified its major competitors as beingJurilique and Botani and is currently working on positioning itself against this strong competition. Currently the organisation consists of the CEO, Operations Manager, Sales Manager, Marketing Assistant, andCustomer Sales Officers (5) and Administration staff (3). All the positions are based in the office in Brisbane.The business is owned by Mr and Mrs Smith who have been in the industry for many years and won manyindustry awards. NatureCare Products were the first skin-care company to sell their products on-line inAustralia.The company has a range of products currently that include:Cleansing creams to soothe skin during make-up removal. Primary ingredients include Shea butter tonourish the skin and plant extracts that are also rich in essential oils with regenerating and anti-inflammatoryproperties. This product will be for delicate and mature skin and could also be used as a baby cream.