5 The company is in a strong financial position 1 The price of products is

5 the company is in a strong financial position 1 the

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5. The company is in a strong financial position.1. The price of products is slightly higher than major competitors.2. Products are ‘middle-aged/older women who seek functionality and higher-value-add items’.OpportunitiesThreats1. The company has become well established in the Australia market and sells its products in health stores across the country.2. Market research has identified that around 70% of customers are professional women aged 25 – 55.3. Focused on a range of products to meet particular skin needs rather thana one-size fits all.4. The company is also interested in expanding overseas1. Jurilique and Botani and is currently working on positioning itself against this strong competition.2. The company is also interested in expanding oversease8577d0200fc05336389536422ed346ea1e1d4de.doc© 2016 J&S Learning Work and Eduworks ResourcesPage 20 of 51
SWOT activity sheetSWOT weakness/ threatActivity to address weakness/threatCompletion dateThe price of products is slightly higherthan major competitorsWe will improve our customer service 7 July 2019Products are ‘middle-aged/older women who seek functionality and higher-value-add items’We will develop new product for teenage and baby 1 January 2025 e8577d0200fc05336389536422ed346ea1e1d4de.doc© 2016 J&S Learning Work and Eduworks ResourcesPage 21 of 51
[Business Name] Marketing Plan [YEAR]The Market OverviewNatureCare Products is based in Brisbane, Queensland Australia and commenced business in 1996manufacturing and retailing eco-friendly, high quality beauty skin care products. The business wasestablished to cater for a growing demand for skin products that contain eco-friendly and natural ingredients.There is also an emphasis on eco-friendly packaging.NatureCare Products’ most current Strategic Plan identifies that its vision is to be a market leader forproviding high quality, sustainable and skin care products. It has identified its major competitors as beingJurilique and Botani and is currently working on positioning itself against this strong competition. Currently the organisation consists of the CEO, Operations Manager, Sales Manager, Marketing Assistant, andCustomer Sales Officers (5) and Administration staff (3). All the positions are based in the office in Brisbane.The business is owned by Mr and Mrs Smith who have been in the industry for many years and won manyindustry awards. NatureCare Products were the first skin-care company to sell their products on-line inAustralia.The company has a range of products currently that include:Cleansing creams to soothe skin during make-up removal. Primary ingredients include Shea butter tonourish the skin and plant extracts that are also rich in essential oils with regenerating and anti-inflammatoryproperties. This product will be for delicate and mature skin and could also be used as a baby cream.

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