Functional psychological impressions and individual

Functional – Psychological, impressions and individual attributes
iii. Common - Unique
12. Affective image: Definition & Measures ( “Arousing–Sleepy,” “Exciting–Gloomy,” “Pleasant–
Unpleasant,” and “Relaxing–Distressing)
a. Affective Image – Travelers affective evaluation of a destination in general, is related
to their cognitive evaluations.
13. Destination Image and Self-Image are related; Travel interest/behavior are positively
correlated to self-congruity
a. Travelers buy things that they think tend to represent themselves.
i. Real Self – What the person is like deep down.
ii. Ideal Self – What we would like to be.
iii. Self Image – How consumers perceive themselves.
1. Consumers tend to preserve their self-image in several ways
a. Buy products consistent with their self-image
b. Avoid products inconsistent with their self-image
c. Trade up to products that relate favorably to group norms of
behavior
d. Avoid products that show a radical departure from accepted
group norms.
iv. Apparent Self – Essence a combination of the real self, ideal self, and self
image represents how the consumer is seen by outsiders.
v. Reference Group Self – How we believe others see us.
14. Destination attribute assessment questions?

Exam2 Study Guide
HSPM 260
15. A perceptual map?
16. Framing of information?
Chapter 14 (14 questions)
1. Who are business travelers ? What are the main reasons for them to travel?
b. Advantage of business travel over video conferencing?
2. Which countries are the top destinations for international business travelers ?