It should include an analysis of the micro internal

The situation analysis needs to set the context for the plan. It should include an analysis of the micro
(internal) and macro (external) environment. Address each of the following:
 Digital specific SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) or PESTLE
analysis
 Summary of the key issues that have emerged
 Where possible use qualitative and quantitative data to support your analysis
 Use images, charts and graphs to illustrate your findings
SWOT ANALYSIS / PESTLE ANALYSIS:
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T-1.8.1
E-MARKETING SCHEDULE
Your e-Marketing schedule should include a timeline or Gantt chart to explain the activities of your
plan to be completed within a specific timeframe (e.g. 10 weeks). Put a X sign in the specific grid(s)
that relates to your activity. You may wish to use this template or develop a Gantt chart/schedule using
a separate template.
e-Marketing Activities Week
1
Week
2
Week
3
Week
4
Week
5
Week
6
Week
7
Week
8
Week
9
Week
10
Great content
× × ×
Search Marketing
× × ×
Onlin PR, blogs and social
media
× × ×
Direct email list promotion
× ×
Online partnerships
× × ×
Mobile Marketing
× × ×
Advertising
× × ×
Sale promotion materials
× × ×
Viral marketing
× × ×
Permission marketing
× × ×
× × ×
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T-1.8.1
Interactive acts
New products advertising
× × ×
THE E-MARKETING STRATEGIES & ACTION PLAN
The Strategies and Action Plan section should address the electronic marketing strategies of your
product or service based on the 4Ps. Also address how each of the following strategies will comply
with the Australian e-Marketing Code of
Product strategies
By persuading our brands product, we should ensure the quality and make everyone
to be more satisfied of these products. In addition, it’s required to understand our
products to sell.
Price strategies:
We must set up the prices as brand products that we advertise in a market
Competition. Also, we need to create a profit to benefit our company.
Promotion strategies :
Nowadays, most people prefer to advertise the products by online and social media. They always
send an email to give a discount on a gad3, so they will be more interested in purchasing.
Place strategies :
It’s required to adjust the location of market because this can help to ensure our products to be more
Saleable and increase their demand. By using this method, this market will increase quickly.
BUDGET & COSTING FOR THE E-MARKETING PLAN
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T-1.8.1
This section of the plan will outline your budget & costing. This is best presented as a single
spreadsheet or table with tactics broken down by awareness, acquisition and conversion. Provide
specific detail on the following:
1. Your total cost breakdown (overall spend across tactics)
2. Weekly phasing of budget spend across all tactics
3. Any financial KPI’s and milestones that need to be reached
4.