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The situation analysis needs to set the context for the plan. It should include an analysis of the micro (internal) and macro (external) environment. Address each of the following:Digital specific SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) or PESTLE analysisSummary of the key issues that have emergedWhere possible use qualitative and quantitative data to support your analysisUse images, charts and graphs to illustrate your findingsSWOT ANALYSIS / PESTLE ANALYSIS:Marketing, Assessment No.1Page 12v1.1, Last updated on 24/02/2019 by MM
T-1.8.1Marketing, Assessment No.1Page 13v1.1, Last updated on 24/02/2019 by MM
T-1.8.1E-MARKETING SCHEDULEYour e-Marketing schedule should include a timeline or Gantt chart to explain the activities of your plan to be completed within a specific timeframe (e.g. 10 weeks). Put a X sign in the specific grid(s) that relates to your activity. You may wish to use this template or develop a Gantt chart/schedule usinga separate template.e-Marketing ActivitiesWeek1Week2Week3Week4Week5Week6Week7Week8Week9Week10Great content×××Search Marketing×××Onlin PR, blogs and socialmedia×××Direct email list promotion××Online partnerships×××Mobile Marketing×××Advertising×××Sale promotion materials×××Viral marketing×××Permission marketing××××××Marketing, Assessment No.1Page 14v1.1, Last updated on 24/02/2019 by MM
T-1.8.1Interactive actsNew products advertising×××THE E-MARKETING STRATEGIES & ACTION PLANThe Strategies and Action Plan section should address the electronic marketing strategies of your product or service based on the 4Ps. Also address how each of the following strategies will comply with the Australian e-Marketing Code of Product strategiesBy persuading our brands product, we should ensure the quality and make everyone to be more satisfied of these products. In addition, it’s required to understand our products to sell.Price strategies:We must set up the prices as brand products that we advertise in a marketCompetition. Also, we need to create a profit to benefit our company.Promotion strategies:Nowadays, most people prefer to advertise the products by online and social media. They always send an email to give a discount on a gad3, so they will be more interested in purchasing.Place strategies:It’s required to adjust the location of market because this can help to ensure our products to be moreSaleable and increase their demand. By using this method, this market will increase quickly.BUDGET & COSTING FOR THE E-MARKETING PLANMarketing, Assessment No.1Page 15v1.1, Last updated on 24/02/2019 by MM
T-1.8.1This section of the plan will outline your budget & costing. This is best presented as a single spreadsheet or table with tactics broken down by awareness, acquisition and conversion. Provide specific detail on the following:1.Your total cost breakdown (overall spend across tactics)2.Weekly phasing of budget spend across all tactics3.Any financial KPI’s and milestones that need to be reached4.