It should include an analysis of the micro internal and macro external

It should include an analysis of the micro internal

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The situation analysis needs to set the context for the plan. It should include an analysis of the micro (internal) and macro (external) environment. Address each of the following: Digital specific SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) or PESTLE analysis Summary of the key issues that have emerged Where possible use qualitative and quantitative data to support your analysis Use images, charts and graphs to illustrate your findings SWOT ANALYSIS / PESTLE ANALYSIS: Marketing, Assessment No.1 Page 12 v1.1, Last updated on 24/02/2019 by MM
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T-1.8.1 Marketing, Assessment No.1 Page 13 v1.1, Last updated on 24/02/2019 by MM
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T-1.8.1 E-MARKETING SCHEDULE Your e-Marketing schedule should include a timeline or Gantt chart to explain the activities of your plan to be completed within a specific timeframe (e.g. 10 weeks). Put a X sign in the specific grid(s) that relates to your activity. You may wish to use this template or develop a Gantt chart/schedule using a separate template. e-Marketing Activities Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Great content × × × Search Marketing × × × Onlin PR, blogs and social media × × × Direct email list promotion × × Online partnerships × × × Mobile Marketing × × × Advertising × × × Sale promotion materials × × × Viral marketing × × × Permission marketing × × × × × × Marketing, Assessment No.1 Page 14 v1.1, Last updated on 24/02/2019 by MM
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T-1.8.1 Interactive acts New products advertising × × × THE E-MARKETING STRATEGIES & ACTION PLAN The Strategies and Action Plan section should address the electronic marketing strategies of your product or service based on the 4Ps. Also address how each of the following strategies will comply with the Australian e-Marketing Code of Product strategies By persuading our brands product, we should ensure the quality and make everyone to be more satisfied of these products. In addition, it’s required to understand our products to sell. Price strategies: We must set up the prices as brand products that we advertise in a market Competition. Also, we need to create a profit to benefit our company. Promotion strategies : Nowadays, most people prefer to advertise the products by online and social media. They always send an email to give a discount on a gad3, so they will be more interested in purchasing. Place strategies : It’s required to adjust the location of market because this can help to ensure our products to be more Saleable and increase their demand. By using this method, this market will increase quickly. BUDGET & COSTING FOR THE E-MARKETING PLAN Marketing, Assessment No.1 Page 15 v1.1, Last updated on 24/02/2019 by MM
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T-1.8.1 This section of the plan will outline your budget & costing. This is best presented as a single spreadsheet or table with tactics broken down by awareness, acquisition and conversion. Provide specific detail on the following: 1. Your total cost breakdown (overall spend across tactics) 2. Weekly phasing of budget spend across all tactics 3. Any financial KPI’s and milestones that need to be reached 4.
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