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21Discuss the similarity and differences between cluster analysis and discriminant analysis.22Briefly define the following terms: dendrogram, icicle plot, agglomeration schedule, andcluster membership.23Identify two marketing research problems where MDS could be applied. Explain how youwould apply MDS in these situations.24Describe the direct and derived approaches to obtaining MDS input data.25Describe a commonly used format for writing marketing research report.26What should be ideal structure of a research report? What are the elements of the structuredefined by you?27Explain the meaning of analysis of variance. Describe briefly the technique of analysis ofvariance for one-way classification.
13228Explain non-parametric or distribution free methods explain their important characteristics.29Elaborate various statistical test under parametric & non-parametric test.30What is the significance of using multiple discriminant analysis? Explain in brief thetechnical details involved in such a technique.31What hypothesis is examined by Barlett’s test of sphericity? For what purpose is thistestused?
133QUESTION BANKINFORMATION SYSTEMSMANAGEMENTBBA 210
134QUESTION BANKINFORMATION SYSTEMS MANAGEMENTBBA 210BBA IVUNIT 1IMultiple Choice Questions:1.By the 1960’s __________ were used to generate a limited range of pre-defined reportsincluding income statements, balance sheets and sales reportsA.MISB.ERPC.KISD.VBANSWER: A2.1990’s saw the introduction of the _____________ informationsystems.A.StrategicB.GUIC.DecisionD.ExecutiveANSWER: A3._____________ is often called the father of computers.A.BabbageB.BlaiseC.HobbyistsD.DovisANSWER: A4.___________ is the act of informing or the state of being informed.A.DataB.SystemC.ManagementD.InformationANSWER: D5.Payroll Data includes wage structures, benefits, deductions and ___________.A.AllowancesB.BribeC.LoseD.ChequeANSWER: A
1356.Information systems that monitor the elementary activities and transactions of theorganizations are:A.Management-level systemB.Operational-level systemC.Knowledge-level systemD.Strategic level systemANSWER: C7.Projections and responses to queries are information output characteristics associated witha(n):A.DSSB.MISC.ESSD.TPSANSWER: D8.Summary transaction data, high-volume data, and simple models are information inputscharacteristic of a(n):A.DSSB.MISC.ESSD.TPSANSWER: A9.Which of the following individuals typically have less formal, advanced educational degreesand tend to process rather than create information?A.Knowledge workersB.ExecutivesC.System analystsD.Data workersANSWER: C10.Management information systems usually:A.Serve managers interested in weekly, monthly, and yearly results, not day-to-dayactivities.B.Help managers make decisions that are unique, rapidly changing, and not easilyspecified in advance.

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