Blooms Understand Kerin Learning Explain how

Blooms understand kerin learning explain how

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Blooms: UnderstandKerin - Chapter 07 #109Learning Objective: 07-03 Explain how marketing uses secondary and primary data.Level of Difficulty: 2 MediumTopic: Syndicated panels110.(p. 166)Several market research companies pay households and businesses to record all their purchases using a paper or electronic diary, which allows for an economical way to collect consistent data over time. These data are referred to as __________. A. sponsored dataB. data reciprocityC. syndicated samplingD.syndicated panel dataE. data journalingSyndicated panel data economically answer questions that require consistent data collection over time.AACSB: Analytical ThinkingAccessibility: Keyboard NavigationBlooms: UnderstandKerin - Chapter 07 #110Learning Objective: 07-03 Explain how marketing uses secondary and primary data.Level of Difficulty: 2 MediumTopic: Syndicated panels111.(p. 166)Several marketing data services provide information on household demographics and lifestyle, purchases, TV viewing behavior, etc. The principle advantage of these services is that A.one service can collect, analyze, interrelate, and present this information.B. all data collection and analysis is computerized, so the results obtained are almost instantaneous.C. members of the firm can be included in the analysis of data, making the results more reliable.D. the service gets paid on a percentage basis; the better the information, the higher the fee.E. firms using these services get discounts if they share their customer data with competitors.Several data services provide comprehensive information on household demographics and lifestyle, product purchases, TV viewing behavior, etc. Their principal advantage is the ability of one service to collect, analyze, interrelate, and present this information.AACSB: Analytical ThinkingAccessibility: Keyboard NavigationBlooms: UnderstandKerin - Chapter 07 #111Learning Objective: 07-03 Explain how marketing uses secondary and primary data.Level of Difficulty: 2 MediumTopic: Data services
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112.(p. 166)A general rule of thumb among marketing researchers is to use __________ first and then collect __________. A. external secondary data; internal primary dataB. internal primary data; external primary dataC. primary data; secondary dataD.secondary data; primary dataE. observational data; questionnaire dataA general rule of thumb among marketing researchers is to use secondary data first and then collect primary data.AACSB: Analytical ThinkingAccessibility: Keyboard NavigationBlooms: UnderstandKerin - Chapter 07 #112Learning Objective: 07-03 Explain how marketing uses secondary and primary data.Level of Difficulty: 2 MediumTopic: Data collection113.(p. 166)Two important advantages of secondary data are that they are __________ and __________. A. inexpensive; up-to-dateB. up-to-date; supplies all relevant categories of informationC.inexpensive or free; save timeD. tailor-made to specifications; relatively inexpensiveE. highly credible; up-to-dateTwo important advantages of secondary data are (1) the tremendous time savings if the data
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  • Fall '16
  • Denise Peterson

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