3. Competitors may offer extra amenities such as a pool, sauna, and group exercise classes. E. Matching Strengths to Opportunities/Converting Weakness and Threats HunterBodies, LLCs’ key strength is that the owner is well-known in the Saint Louis, MO area for his expertise in the health and fitness field. For this reason, current clients and potential clients will have an area to workout one-on-one with their personal trainer in his gym/fitness center. HunterBodies, LLC also offers flexible hours during the week that accommodate the busy student life, downtown business professionals, and other individuals who live in the downtown Saint Louis, MO area. Individuals do not have to worry about different memberships with higher and lower prices. There is one membership that includes unlimited access to the gym and tanning booths. Another key strength for HunterBodies, LLC is Keith Hunters long standing relationship with the gym equipment supplier. All of the brand new, top of the line equipment will attract customers that are already on the fitness bandwagon, as well as retaining current clients. Clients want to know that they are using the latest gym equipment technology. Other key strengths that are connected with the new gym equipment are the image the gym will have to business professional in downtown Saint Louis, MO and that it will make it easier to customers to use the machines and feel comfortable using them. In addition to the opening of the gym, HunterBodies, LLC plans to initiate a membership orientation that would assist new members of the gym and the fitness industry to understand the equipment and feel confident when they walk in to the gym. There is nothing more discouraging than walking into the gym and not knowing what you are doing. There are numerous opportunities that could increasingly thrive the HunterBodies, LLC business. One of the biggest opportunities that HunterBodies, LLC has is their downtown location. This will reach a whole spectrum of the target audience. By specifically focusing on advertising strategies in the downtown area, there is a great opportunity to work with businesses to offer corporate memberships as well. Another key opportunity is that the health and fitness trend is on the rise, meaning more consumers are looking for ways to be healthy and live the active lifestyle. Health consciousness is tremendously important in our society, which will help build the business. Every year at the start of the New Year, many people think about their resolutions and plan to get in shape and workout at the gym more often. A key weakness that HunterBodies, LLC will have to address is that they do not have some of the extra services that competitors offer. To minimize this threat, HunterBodies, LLC will offer top of the line tanning equipment that competitors do not offer. Another weakness that may affect new membership is that there is no daycare for children, another amenity offered by