The collaboration between ADventori and The Trade Desks both reporting to the

The collaboration between adventori and the trade

This preview shows page 10 - 12 out of 16 pages.

whole international communication on the brand. The collaboration between ADventori and The Trade Desks, both reporting to the brand, allowed to increase and to fine-tune media performances related to each acquisition channel. The tracking and the trafficking of the campaign was also dynamic and operated by ADventori: the production launch has also been facilitated and the tracking costs have been reduced. Neutrality and transparency: control and execution speed . Through the cooperation between foodora and the ad server ADventori, the advertiser’s teams have been trained to the implementation of dynamic ad campaigns. This internal know-how will allow more agility in the execution of coming campaigns. The dynamic ad serving features enabled enhanced statistic reports: the analysis is “full funnel” and predefined to post-view and post-viewable strategies and post-click conversions. The measure is defrauded, enriched with view ability and related to conversion. Marketing, Assessment No.1 Page 10 v1.1, Last updated on 10/05/2020 by MM
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T-1.8.1 SITUATION ANALYSIS The situation analysis needs to set the context for the plan. It should include an analysis of the micro (internal) and macro (external) environment. Address each of the following: Digital specific SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) or PESTLE analysis Summary of the key issues that have emerged Where possible use qualitative and quantitative data to support your analysis Use images, charts and graphs to illustrate your findings SWOT ANALYSIS / PESTLE ANALYSIS: Strengths: Delivery service companies have certain strengths that they can always take advantage of. But first, your SWOT analyst needs to pinpoint these strengths. The biggest among them is customer loyalty . A person does not require the services of a delivery company every day . Do you order a pizza every night? Most probably not. You only order it when you friends come over for a game night. When you do order it, however, you probably call up the same delivery guys who brought in your previous pizza. When it comes to deliveries, customers don’t like to experiment or explore much. Sticking with the same brand gives them a sense of assurance. As a result, as an executive of a delivery company, you can be sure to almost always retain your customers unless you make a major mistake. Another huge strength of a delivery service company is that they are always available . Most of the delivery service companies allow their customers to order products 24/7, usually through their website. This means that the customers can reach out to your delivery service company at any time and from anywhere. Unlike other companies, which are shut down for a certain time of the day or the week or the month, your company’s business will roll on continuously and the influx of orders should not die down. Weakness: Every delivery company has its own set of weaknesses. Make sure that your SWOT analyst takes them into consideration. The world has become technology based. Delivery service companies are trying their best to adapt to new technology . Those who can’t adapt, end up lagging
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