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Besides future goals, the CEO also depicts progress of growth in revenue of 3.8%, 6.2% increment of prepaid subscribers, 51.5% EBITDA Margin, etc. Compared to 2014, Maxis has gained a significant boost in profit which would result in increase of shareholders’ value. With these statistics, Maxis is deemed as a leading company in the growing telecommunication industry in Malaysia as well as the whole of South East Asia.The top 20 shareholders or the major shareholders of Maxis hold 90.42% of stocks. This percentage is composed of individual as well as insider shareholders9. BGSM Equity Holdings Sdn. Bhd., owned by Ananda Krishnan, owns the most shares at 64.91%. The second highest 7 Sidhu, B.K. 2013. Billionaire Ananda Krishnan remains firmly as Maxis major shareholder. December 27. Accessed August 25th, 2016. -customers-in-live-chats-on-twitter/.8 Maxis Bhd. 2016. 2015 Annual Report. Financial, Kuala Lumpur: Maxis Bhd9 Maxis Bhd. 2016. 2015 Annual Report. Financial, Kuala Lumpur: Maxis Bhd.
shareholder is Amanah Saham Bumiputera that holds 8.26% of Maxis. The remaining shares are owned by various entities that include Citigroup Nominees (Tempatan) Sdn. Bhd., Kumpulan Wang Persaraan and Lembaga Tabung Haji. These investors purchase Maxis stocks with the interest to see Maxis’ short and long term projects develop successfully in order to benefit the various communities in Malaysia and to diminish digital divide among the people living in different regions. Entities such as AS 1Malaysia, Citigroup Nominees and Amanah Saham Bumiputera desire digital advancements throughout Malaysia with the interest of spreading standardized access of information and general knowledge to youths and adults altogether10. Maxis’ projects are appropriate to deliver the wishes of these entities, which means investing in the leading company, Maxis, is consistent with their wishes. Due to a large room for the telecommunication industry to grow, Maxis has to equate the momentum to become innovativeto compete with other companies present in the industry. This gives the incentive to shareholders to perpetually finance the company to help the company establish further prospective projects, optimal profits, growing stock prices, and maximizing shareholders’ net worth.Generally, the trading nature in Maxis is divided into two, insider and individual shareholders. Insider shareholders desire Maxis to prosper in the long term while individual shareholders buy and sell their shares according the company’s overall stock prices performance. This results in the trading nature of insider shareholders’ high tendency to keep their shares to stabilize stock prices. Individual shareholders decide their trading activities based on various factors and incentives. However, their main goal would be to maximize net worth and stock prices.