Equipo técnico de la mesa sectorial de mercadeo sena

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Equipo Técnico de la Mesa Sectorial de mercadeo SENA y firma CORPODHES (2006). Caracterización del Mercadeo en Colombia Versión 2. Bogotá, Colombia: CAR- GRAPHICS S.A. Ferrel, O., & Hartline, D. (2012). Estrategia de marketing. México D.F., México: CENGAJE LEARNING. Garcia Sordo, J. B. (2001). Marketing internacional. México D.F.,Mexico: Mc Graw- Hill. Gobé, M. (2005). Branding emocional. Madrid, España: Divine Egg Publicaciones. Johnson Gerry, S. K. (2007). Dirección estratégica. Madrid, España: Pearson. Jonson , G., Kevan, S., & Richard, W. (2007). Dirección estrátegica. Madrid, España: Pearson. Kast, F., & Rosenzweig, J. (1998). Administración en las organizaciones. México D.F., Mexico: Mc Graw Hill. Kay, J. (1993). La estructura de la estrategia . Harvard Deusto Business Review . Kepler, P., & Gary, A. (2008). Fundamentos de mercadotecnia. México D.F., México: Pearson. Kepler, P., & Tries, F. (2003). Marketing lateral. México D.F.,México: Pearson.
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• 132 • INSTITUCIÓN UNIVERSITARIA ESUMER Klaric, J. (2012). Estamos ciegos. Lima, Perú: Planeta. Kotler, P., & Armstrong, G. (2008). Fundamentos de marketing. México D.F., México: Pearson, Prentice Hall. Lambin, J. J. (2009). Marketing estratégico. México D.F., México: Mac Graw Hill. Munuera, J. L., & Rodriguez, A. I. (2007). Estrategias de marketing. Madrid, España: Alfaomega. Neira, C. (2011). Los medios digitales. Marketing News , 35. Pride, W., & Ferrel, O. (2000). Marketing conceptos y estrategias. Bogotá, Colombia: Mc Graw Hill Schiffiman, L., & Kanuk, L. (2010). Comportamiento del consumidor. México D.F., México: Pearson-Prentice Hall. Solomón, M. (2013). Comportamiento del consumidor. México D.F., México: Pear- son-Prentice Hall. Vela, C. (1998). La evolución del marketing del siglo XX . Hermosillo, Chile: ICADES
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Principios de Mercadeo Se terminó de imprimir en la Editorial L Vieco S.A.S. en el mes de diciembre de 2015, carátula en propalcote 240g y las páginas interiores en papel Bond de 75g
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