mountaineering Kalenji is for running Newfeel is for walking Artengo is for

Mountaineering kalenji is for running newfeel is for

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mountaineering; Kalenji is for running; Newfeel is for walking; Artengo is for racket sports; Inesis is for golf; Geologic is for darts, archery and boules; Caperlan is for fishing; Solognac is for nature and hunting; Fouganza is for horse riding; Oxelo is for urban skate sports; Aptonia is for sports nutrition and health; Geonaute is for electronics; and Orao is for sports optics. At the end of FY2015, the company operated a network of 1,030 sporting goods stores under Seven banners: Decathlon Pro, Naturum, Ozflip, Pecheur.com. RuedelaMer.com, Storck and Vieux Plongeur. Alongside its store format, Oxylane operates separate websites for each of its brands such as ruedelamer.com, pecheur.com, skimium.com, decapro.com and ozflip.com, which sell merchandise and have additional features such as providing information about products, stores and different sports. Geographically, Decathlon classifies its operations through two divisions: France and International. The International division comprises 29 countries including Spain, Italy, China, Poland, Portugal, Hungary, Germany, Belgium, Japan, Singapore, Brazil, the UK, Russia, Romania, the Netherlands, Turkey, the Czech Republic and India. In FY2015, the company generated 65% of the company’s total revenue from International division and 35% of the total revenue from France.
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Decathlon S.A. Business Description Decathlon S.A. © MarketLine Page 5 The company manages its own research and development centre with over 50 researchers and 40 patents. The company also operates 44 warehouses and 20 passion brands globally. It has production units in Africa, Asia, South America and Europe.
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Decathlon S.A. History Decathlon S.A. © MarketLine Page 6 History HISTORY The company opened the first ever self-service sports and leisure superstore Decathlon in Englos, in the North of France. Oxylane Group was established as Decathlon S.A. The company started in-house brand design and manufacture. The company opened its first store in Shanghai, China. The company was renamed as Oxylane Group. The company opened b'Twin Village, a cycling brand store. The company entered into a partnership agreement with Pecheur.com. The company opened a Decathlon store in Sweden. The company opened 62 stores in France, Italy, Spain and China. The company’s brand Newfeel won the Oxylane Innovation Award. The company opened a net 56 new stores and remodeled seven existing stores. The company opened Decathlon store in Taiwan. The company signed an agreement with China Vanke Co. Ltd. to further penetrate the country's lower-tier markets. The company opened 74 new Decathlon stores. The company announced to launch an innovative platform – ‘Open Oxylane’. The company opened first store in Bratislava,Slovakia. The company opened a new design centre for mountain sports under Quechua, Wed’ze and Simond brands in Haute-Savoie, France.
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  • Fall '20
  • Brand, Private label, Sports equipment

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