Turns out to be one of the weakness of the

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turns out to be one of the weakness of the organization as they will not be able to compete, The organization also invests huge capital in advertisements in order to improve its brand awareness which turns out to be costly , Flipkart organization also offered huge discounts which has compromised logistics ,Lastly the organization website is prone to malfunction as this weakness negatively effects sales of the organization. Opportunities- Some of the opportunities which Flipkart organization can grab in the era of globalization are as follows. One of the major opportunity which Flipkart can grab is its business operations expansion they have expand its business to different countries which can help them to earn more profits, One of the next opportunity is that they can expand its products categories which will in turn help them to increase its customer base and also help them to reduce the cost of acquisition , Supply chain is also one of the next opportunity which can help the organization to grow as by optimizing its supply chain they can compete with its major competitors and can manage the loosing sales as well. Threats- As the organization has many opportunities at the same time they will be having threats as well some of the major threats for Flipkart organization which needs to be minimized are as follows. One of its major competitor Amazon has made its foray in Indian online retail market which is a threat to the organization as it can reduce the market share of the organization, sometimes government regulations related to FDI in multi branding has been a major threat in the success of Flipkart organization, Last but not the least the organization’s operations can also be affected by fluctuating economy and some unfavorable market conditions as well.
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3. Pestle Analysis of Country A&B A pestle analysis is defined as a business tool or framework mostly used by the organizations to analyze and monitor all the different types of macro environmental factors which can have an impact on the organizational operations and its performance this analysis is useful for an organization when they plan to perform its operations globally. Pestle analysis stands for political, economic, social, technological, legal and environmental factors of an organization. Now next we will discuss about the pestle analysis of country A which is Pakistan and country B which is Australia after which we will choose one particular country where Flipkart should expand its operations globally. Pestle Analysis of Country A- ‘Pakistan’ Political – In case of political system of Pakistan is not strong enough due to major corruption as the government is also involved in major serious cases of money laundering, commission and other allegations as well. The government is imposing taxes on all the commodities even the eatable products which has grown concerns among the individuals. Overall the economic condition of Pakistan is worse and
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