A well rounded mission statement answers the

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A well-rounded mission statement answers the following questions: Who are our customers? What is our business? Where are we going?
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All Rights Reserved Principles of Marketing Third Edition © Oxford Fajar Sdn. Bhd. (008974-T), 2017 2 8 Developing Strategic Marketing Planning (cont.) Specifying Market-Oriented Business Mission (cont.) A good mission statement has a number of characteristics such as: Focus Scope Motivating Guided by vision Policies
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