Intel customers hold a low powerhigh importance

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Intel customers hold a low power/high importance status and expect quality products to be supplied at reasonable prices. They also expect to be able to use Intel products in different devices not only on computers. Intel USA- holds a high power/high importance over the Intel (PRC) division. Intel USA expects Intel (PRC) to promote the Intel brand in China with high quality products Americans are used to. Expect company representatives in China to respect eastern ways of doing business. For example, in Chinese culture achieving guanxi is the ultimate state of business an employee can reach with customers and partners. Headquarters in the US also expect Intel (PRC) to establish successful relationships with local Chinese microprocessors and other local computer engineers. SWOT Strengths (internal): Although sales have dropped in last few years, Intel is still the dominant key player in the microprocessor market. Intel has several internal strengths including their massive research and development. Intel’s research and development is astronomical and large amounts of money are supplied in order to stay ahead of competition. Intel also holds investment equity in ASML holding which can help provide cushion for the organization in times of need. Another advantage is that Intel’s cooperation with investment firms helps the organization accelerate technology transitions which give Intel a competitive advantage.
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Weaknesses (Internal): Intel’s weaknesses are the following: late entry into the mobile market may have cost the company lost sales in that industry and the microprocessor chip market is currently in the maturity stage of the life cycle which means Intel’s chip business is likely to continue growing but at a slow pace and eventually will die out. Intel must create new products in order to continue company growth in new business life cycles. Opportunities (External): Intel’s external opportunities include taking advantage of the mobile market by adjusting chips to be self powered and therefore compatible with mobile devices. A second opportunity is to introduce an atom chip to try and win market share from Apple’s ARM holdings. Intel could also take advantage of their recent McAfee acquisition and supplement a mobile chip with it for added security. Threats (External): Intel’s external opportunities include taking advantage of the mobile market by adjusting chips to be self powered and therefore compatible with mobile devices. A second opportunity is to introduce an atom chip to try and win market share from Apple’s ARM holdings. Intel could also take advantage of their recent McAfee acquisition and supplement a mobile chip with it for added security. Issues Statement and Management Question Issues: The current issues Intel is facing at the Intel (PRC) division are that Charles Tang, a marketing supervisor, is faced with having to modify Yong Li’s individual project because it is taking much longer than expected and still manager to meet his own personal/organizational needs. Another issue facing Intel (PRC) is that Charles Tang needs to decide whether to push and
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enforce Intel’s “disagree and commit” philosophy throughout the new division in China. A third
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