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segmentation. Best Buy Co., Inc segmented its customers into five different levels. They include;Small-business customers that utilize the business’ services and products to foster increased profits in their businessbusy mothers leaving in suburban that aim at enriching their kids way of life with technological innovation especially in entertainment,men having families that are in quest of bettering their general way of living through entertainment and other waysYoung men who have thirst of technological innovation Finally very rich professionals that seek the best in terms of entertainment as well as other life experiences
A low-cost service provider targets the lowest prices. Best-Buy shall not be classified as a low cost supplier. Low price strategy is apricing strategyin which acompanyoffers a relatively low price to stimulatedemandandgainm share market. It is one of threegeneric marketing strategies that can be adopted by any company, and is usuallyapplied where theproductor service has few or nocompetitive advantageor whereeconomies of scaleare