What is the first step in segmenting a market a set

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86. What is the first step in segmenting a market? a. set the segmentation goals b. choose a basis or bases for segmenting the market c. select a market or product category for study d. profile and analyze segments e. select target markets ANS: C The steps in segmenting a market are (1) select a market or product category for study, (2) choose a basis or bases for segmenting the market, (3) select segmentation descriptors, (4) profile and analyze segments, (5) select target markets, and (6) design, implement, and maintain appropriate marketing mixes. PTS: 1 REF: 125 OBJ: 08-6 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy 87. All of the following are steps in the market segmenting process EXCEPT: basis or bases for segmenting the market, (3) select segmentation descriptors, (4) profile and analyze segments, (5) select target markets, and (6) design, implement, and maintain appropriate marketing mixes. PTS: 1 REF: 125-126 OBJ: 08-6 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy
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88. June LaVista owns a health and fitness gym. After dividing her customers into four segments based on income range, age, level of fitness, and other selected segmentation descriptors, she wrote out a de- scription of each segment's size, expected growth, frequency of exercise, and overall profit potential. Which step in segmenting a market is LaVista engaged in? PTS: 1 REF: 126 OBJ: 08-6 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy 89. After selecting a market for study and choosing bases for segmenting that market, the next step is to: basis or bases for segmenting the market, (3) select segmentation descriptors, (4) profile and analyze segments, (5) select target markets, and (6) design, implement, and maintain appropriate marketing mixes.
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