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A public relations b communication c advertising d

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A. public relationsB. communicationC. advertisingD. sales promotionE. personal selling138. In the purchase stage of the consumer purchase decision process, __________ givesconsumers control over the process.A. public relationsB. direct marketingA+ Guarantee:
C. advertisingD. product samplingE. social media139.In the purchase stage of the consumer purchase decision process, research indicatesthat __________ activities shorten the time consumers take to adopt a product orservice.A. public relationsB. direct marketingC. advertisingD. product samplingE. social media140.In which sales budgeting approach is the amount of money spent based on past oranticipated sales?A. competitive parityB. all-you-can-affordC. objective and taskD. percentage of salesE. relative scale141.The __________ is defined as the group of prospective buyers toward which apromotion program is directed.A. directed audienceB. intended audienceC. promotion audienceD. selling audienceE. target audience142. Lead generation refers toA+ Guarantee:
A. the result of offers that contain all the information necessary for a prospectivebuyer to make a decision to purchase and complete the transaction.B. direct telephone communication only with consumers to generate a response in theform of an order, a request for further information, or a visit to a retail outlet.C. products that are shipped directly to the point of purchase rather than being storedor distributed through intermediaries.D. the outcome of an offer designed to motivate people to visit a business.E. the result of a direct marketing offer designed to generate interest in a product orservice and a request for additional information.143.Lenox China Co. would like to get its annual Christmas ornament series into Macy'sdepartment stores. Macy's has a buyer in New York City who makes decisions on itsgiftware. Which promotional element would be most appropriate for Lenox to use toreach the Macy's buyer?A. advertisingB. sales promotionC. personal sellingD. public relationsE. advertising and public relations144.Like personal selling, __________ has the advantage of being customized to match theneeds of specific target markets. Messages can be developed and adapted quickly tofacilitate one-to-one relationships with customers.A. advertisingB. a sales promotionC. publicityD. direct marketingE. a public service announcement145. Like personal selling, __________ often consists of interactive communication.A. direct marketingB. advertisingA+ Guarantee:
C. a sales promotionD. publicityE. a public service announcement146.The local radio station broadcast a story about a dry cleaner who requested coatdonations. The company offered to clean the coats and deliver them to people in need.

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Term
Fall
Professor
BRUNSON

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