C) James thinks his attention was just caught by the bright orange vest, which is what drew his attention to him. D ) James thinks that since the person is wearing a hard hat, an orange vest and jeans he must be a construction worker. Correct! This is attributional view of memory, wherein we attribute our feelings of familiarity lead us to make conclusions. 13. What does encoding specificity suggest about memory? A) The particular processes used to encode information dictate how well memories will be recalled.
B) The presence of contextual cues is the most important factor in the recall of information. C) Encoding and recall of information is not a pure or isolated experience. D) Location of encoding is the most important factor in the encoding of information. Correct! Encoding specificity suggests that encoding and recall are processes not based solely on the encoding and recall of information, but on the encoding and recall of associated contextual information and cues. 14. Which of the following most accurately describes the serial position curve in terms of the multi-store model of memory? A) The items at the end of the list of words are retained in sensory memory, and are often chunked to allow for more than 7 +/- 2 letters. B) The items in the middle section of the serial position curve are not in short term or long term memory, resulting in a low percentage of words recalled. C) The items in the middle section curve are always forgotten following their encoding into long term memory during presentation, resulting in a very low percentage of words recalled. D) The items at the beginning of the list of words are rehearsed several times, resulting in the words being retained in short term memory, leading to a high percentage of words recalled. Correct! Items presented in the middle of the list were not rehearsed long enough to be transferred to long term memory, and also did not remain in short term memory due to its limited capacity. 15. Which of the following is the correct description of diminishing recency effect? A) Performance of an unrelated task after memorizing an item list will decrease the number of items recalled toward the end of the list. B) After memorizing a list of 9 words, additional items cannot be stored in short- term memory because it is full. C) Distractors encountered after memorizing a list of items will lessen the chances of recalling items toward the beginning of the list. D ) Rehearsal of a list of items causes transfer to long-term memory, which frees up space in the short-term memory store. Correct! A distractor encountered after memorization will decrease the ability to recall information toward the end of the list. 16. Which of the following statements regarding levels of processing is correct?
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