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Stuvia.com - The study-notes marketplaceCharacteristics of Different Types of Business Research:Stages in the Research Process:1.Defining the research objectives 2.Planning a research design 3.Planning a sample 4.Collecting the data 5.Analyzing the data 6.Formulating the conclusions and preparing the report Forward linkage:Implies that the earlier stages of the research processinfluence the later stages. Backward linkage:Implies that later steps influence earlier stages of the research process. Downloaded by:: bryce0736 | [email protected]Distribution of this document is illegal
Stuvia.com - The study-notes marketplace1.Defining the Research Objectives:Research objectives are the goals to be achieved by conducting research. In consulting, the term deliverablesis often used to describe the objectives to a research client. Defining the Managerial Decision SituationExploratory ResearchoPrevious ResearchoPilot Studies:A small-scale research project that collects data from respondents similar to those to be used in the full study.Stating Research ObjectivesLinking Decision Statements, Objectives & HypothesisExamples:2.Planning the Research design: A research design is a master plan that specifies the methods and procedures for collecting and analyzing the needed information. A research design provides a framework or plan of action for the research. Selection of Basic Research MethodIn business research, the most common method of generating primary data is the survey. The “Best” Research DesignIt is argued that there is no single best research design. As such, the researcher often has several alternatives that can accomplishthe stated research objectives. 3.Planning a Sample:Downloaded by:: bryce0736 | [email protected]Distribution of this document is illegal
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Stuvia.com - The study-notes marketplaceAlthough the sampling plan is outlined in the research design, the sampling stage is a distinct phase of the research process. For convenience, however, we will treat the sample planning and the actual sample generation processes together in this section. Samplinginvolves any procedure that draws conclusions based on measurements of a portion of the population. In other words, a sample is a subset from a larger population. 4.Collecting the Data:The data gathering stage begins once the sampling plan has been formalized. Data gathering is the process of gathering or collecting information. Data may be gathered by human observers or interviewers, or they may be recorded by machines as in the case of scanner data and Web-based surveys. Unobtrusive methodsof data gathering are those in which the subjects do not have to be disturbed for data to be collected.
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