Eunice D61-83846-2016. Final Project 13-12-2017-unlocked.pdf

9 43 the location of a business determines the type

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9 4.3 The location of a business determines the type of client it attracts. 9 3.4 Use of computerized systems enhance quality of audit services. 11 4.8 Mean of mean 4.3 Source: Source: Research data The respondents were asked whether political instability lowers the profitability of audit firms and the response was to a very great extent with a mean of 4.8. The respondents were also asked whether government legislation affects the operations of international audit firms and the response was to a great extent with a mean of 4.2. The respondents were questioned whether low economic activities affect the operations of an audit firm and the answer was to a great extent with a mean of 4.3. The respondents were also asked whether the location of a business determines the type of client it attracts and the
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32 response was to a moderate extent with a mean of 3.4. Respondents were asked whether the use of computerized systems enhance the quality of audit services and the response was to a very great extent with a mean of 4.8. The overall mean indicates that the external macro environment influences the operations of international audit firms to a great extent with a mean of 4.3. Carroll & Buchholtz (2014) established that macro external environment dramatically affects the activities of companies as they are beyond their control and stated forces affecting the external business macro environment to include political, legal, economic, demographic, and technological factors. 4.4.2 The influence of external Micro-environment on the international audit firms The respondents were asked various questions touching on the influence of external microenvironment on international audit firms in Kenya and the results were as illustrated in Table 4.8 below. Table 4.8: The influence of the external micro-environment on international audit firms in Kenya Statement Efficiency Mean Consistency in supply enhances the operations 9 3.2 Both existing and potential clients need to be given equal attention to retain and attract them 10 3.8 Customer care officer is vital 6 3.3 Medium audit firms are a threat to Big 4 5 3.0 The general public are key stakeholders in the business environment 10 3.7 Mean of mean 3.4 Source: Research data
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33 Respondents were asked whether they agree or disagree with the statement that states that c onsistency in supply enhances the firm’s operations and the r esponse was to a moderate extent with a mean of 3.2. The respondents were asked whether both existing and potential customers needed equal attention to retain and attract them and the response was to a great extent with a mean of 3.8 and whether having a customer officer was vital and the reply was to a moderate extent with a mean of 3.3. Respondents were also asked whether small and medium audit firms were a threat to the Big Four audit firms and the response was to a moderate extent with a mean of 3. The Researcher was further interested to find out the place of the general public in audit firms and asked the question
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