When Disneyland Paris opened it was criticised by French intellectuals for not

When disneyland paris opened it was criticised by

This preview shows page 9 - 11 out of 14 pages.

When Disneyland Paris opened, it was criticised by French intellectuals for not incorporating more local culture (Ahles, 2012). Even in 2002, 10 years after its first day in operation, Parisian theatre director Ariane Mnouchkine called the theme park in Paris a “cultural Chernobyl”, which still holds true if you aren’t a fan of American culture, as few further nods to French culture have been added to Disneyland Paris. This criticism led Disney to take extra care when adding culturally specific elements to their parks in both Hong Kong and Tokyo. If the opening ceremony in grand Chinese style is anything to go by, Shanghai Disneyland may become the most customised Disneyland yet, to make the most populous nation in the world the happiest place in the world. E. Development Thompson, A., Peteraf, M., Gamble, J., Strickland, A explain that the mission statement is the defining role for the company’s current business and purpose and an effective vision statement should align with venture growth of a company as measured by sales, profit, employment, and net worth (2012, p. 26). A company’s Vision Statement defines an organization’s future goals. Thompson, et al. emphasizes the importance of a company’s having a “well-conceived, forcefully communicated strategic vision,” and the Walt Disney Company’s vision fulfills that role
Image of page 9
(2012, p. 26-27). An effective vision statement has seven essential characteristics. One characteristic is brevity. The statement should be between 11 and 22 words and directly point to a central goal, one that clients and employees can easily remember within a few minutes. Effective visions are challenging, inspiring employees to strive to reach a high, yet attainable goal, usually of national or international status for the company. A clear vision projects its goals into the future, and is stable. In other words, vision statements do not shift or change in the face of market trends or passing whims. The most effective visions inspire staff to set high goals and reach for these goals. The most effective visions affect both staff and the public. Even though it is a little shorter than the 11 words recommended by Thompson, et al., (2012, p. 27), the Walt Disney Company Vision Statement meets the criteria of an effective vision statement: “To make people happy”. This statement is broad, but not too broad, and represents the overall goal and global direction of the business (ToughNickel.com, 2016). F. Values From the arguments above we can learn that Disney Lands are created with many considerations which finally lead it to a profitable business. One of those considerations is about culture diversity. Having a diverse workforce is critical to business. Accepting a variety of opinions, ideas and perspectives to ensure that Disney Company continues to top of their own performance and represent their global marketplace (Disney Careers, 2012). When people reflect the communities it serves, it enhances the way Disney Company connect to their guests, audiences and consumers.
Image of page 10
Image of page 11

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture