When Disneyland Paris opened, it was criticised by French intellectuals for notincorporating more local culture (Ahles, 2012). Even in 2002, 10 years after its first dayin operation, Parisian theatre director Ariane Mnouchkine called the theme park in Paris a“cultural Chernobyl”, which still holds true if you aren’t a fan of American culture, asfew further nods to French culture have been added to Disneyland Paris. This criticismled Disney to take extra care when adding culturally specific elements to their parks inboth Hong Kong and Tokyo. If the opening ceremony in grand Chinese style is anythingto go by, Shanghai Disneyland may become the most customised Disneyland yet, to makethe most populous nation in the world the happiest place in the world.E. DevelopmentThompson, A., Peteraf, M., Gamble, J., Strickland, A explain that the missionstatement is the defining role for the company’s current business and purpose and aneffective vision statement should align with venture growth of a company as measured bysales, profit, employment, and net worth (2012, p. 26).A company’s Vision Statement defines an organization’s future goals. Thompson, etal. emphasizes the importance of a company’s having a “well-conceived, forcefullycommunicated strategic vision,” and the Walt Disney Company’s vision fulfills that role
(2012, p. 26-27).An effective vision statement has seven essential characteristics. One characteristic isbrevity. The statement should be between 11 and 22 words and directly point to a centralgoal, one that clients and employees can easily remember within a few minutes. Effectivevisions are challenging, inspiring employees to strive to reach a high, yet attainable goal,usually of national or international status for the company. A clear vision projects itsgoals into the future, and is stable. In other words, vision statements do not shift orchange in the face of market trends or passing whims. The most effective visions inspirestaff to set high goals and reach for these goals. The most effective visions affect bothstaff and the public.Even though it is a little shorter than the 11 words recommended by Thompson, etal., (2012, p. 27), the Walt Disney Company Vision Statement meets the criteria of aneffective vision statement: “To make people happy”. This statement is broad, but not toobroad, and represents the overall goal and global direction of the business(ToughNickel.com, 2016). F. ValuesFrom the arguments above we can learn that Disney Lands are created with manyconsiderations which finally lead it to a profitable business. One of those considerationsis about culture diversity. Having a diverse workforce is critical to business. Accepting a variety of opinions,ideas and perspectives to ensure that Disney Company continues to top of their ownperformance and represent their global marketplace (Disney Careers, 2012). When peoplereflect the communities it serves, it enhances the way Disney Company connect to theirguests, audiences and consumers.