lovesyn_Families and Households

Middle single dart challenger malibu married with

This preview shows 1 out of 2 pages.

Middle-aged (35-64) Single Dart Challenger Malibu Married with Children Caravan Escalade Odyssey Single Parent GrandAm Escape Camry Married without Children Monte Carlo Camero Avalon
Image of page 1

Subscribe to view the full document.

Older (>64) Single LeSabre Lexus Married Ford Taurus LeSabre 5. In the household decision-making process, why is it important for marketers to understand the differences between those who are involved with the decision, VS those who influence the decision , VS those who make the decision ? Every person has a purpose in the decision making process. In order for the marketers to know who and how to target the right person they need to be able to understand every level or a family. The purpose of the influencer is that they are able to “influence the alternatives evaluated, the criteria considered, and the final choice” ( pg 200). The decision maker is “the individual who makes the final decision. Of cource, joint decisions also are likely to occur” (pg 200). When one understands all of this they are able to become a better sales person or marketer.
Image of page 2
You've reached the end of this preview.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern